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Social Psychology
The scientific study of the way in which people's thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people.
Values in Psychology
Accuracy Objectivity Skepticism Open-mindedness
Construal
The way in which people perceive, comprehend, and interpret the social world.
Fundamental Attribution Error
The tendency to explain our own and other people's behavior entirely in terms of personality traits, underestimating the power of social influences. Overestimate Internal Factors, Underestimate External Factors
Who is the father of modern social psychology?
Kurt Lewin
Behaviorism
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Informed Consent
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Gestalt Theory
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How does social psych differ from personality psych?
Social psych takes the situation into account. Personality has no focus on consturals.
Behaviorism
Our behavior is just a response to environmental stimuli.
Describe the Behaviorist Model.
STIMULI -> THE ORGANISM -> RESPONSES
T/F: Behaviorism takes construals into account.
False.
Gestalt Theory
Study an object as a whole, not as a combination of the various elements. Laid foundation for the study of phenomenology.
Phenomenology
How an object or event appears to the perceiver.
What killed Behaviorism (hint: there are three main killers)
WWII - Take in perspective of situation Invention of the computer Noam Chomsk
Noam Chomsky's finding
We cannot predict verbal behavior in terms of the stimuli in the speaker's environment, since we do not know what the current stimuli are until he responds.
The Self-Esteem Approach (How do we justify past behavior)?
We choose to believe the "I'm awesome" version of the story over the accurate one.
Explain the frat hazing example
Those who underwent a long, difficult initiation enjoyed their brotherhood more than those who had it easy. Those who take the difficult road convince themselves that it was worth it.
Social Cognition Approach
How people think about the world
Example of the Self-Fulfilling Prophecy
May vary You inaccurately think someon eis a jerk, so you are a jerk to them, then all the sudden they start to be a jerk back to you. Therefore, you are conviced he is a jerk even though it was your pre-concieved notion that caused him to act that way.
Hindsight Bias
Tendency for people to exaggerate how much they could have predicted an outcome after knowing that it occurred.
Kitty Genovese Case
38 people witnessed a brutal attack but nobody called 911. Why? Diffusion of responsibility
Theory
ntegrated set of principles that explain social phenomenon, predict the future occurrence, and organize empirical data.
Hypothesis
Predict specific results in a testable way.
Observational Method
The technique whereby a researcher observes people and systematically records measurements or impressions of their behavior.
Ethnography
Observing from the inside, observing a group or culture in action.
Interjudge Reliability
Minimizing the difference between observers. Since observations can be subjective, you have to find a way to minimize subjectivity.
What is the scientific model?
Observation -> Theory -> Hypothesis -> Test
Archival Analysis
A form of the observational method in which the researcher examines accumulated documents.
Correlational Method
The technique whereby two or more variables are systematically measured and the relationship between them.
When one goes up, the other goes up.
Positive Correlation
When one goes up, the other goes down.
Negative Correlation
A reverse bell curve
Curvilinear
The two variables appear unrelated.
No relation
Surveying
Research in which a representative sample of people are asked questions about their attitudes or behavior
Which correlation is stronger, .57 or -.62?
.62
What are the three principles to establish causation?
Cause and effect must co-vary. Cause must precede effect in time. Alternative explanations must be eliminated.
Experimental Method
Method in which the researcher randomly assigns participants to different conditions and ensures these conditions are identical except for the independent variable (the one thought to have a causal effect on people's responses).
Which method allows causal inferences?
Experimental
Which method allows us to describe social behavior?
Observational
Which method helps us understand what aspects of social behavior are related?
Correlational
Independent Variable (IV)
The variable that researchers vary to see if it has a causal effect.
Dependent Variable (DV)
The variable that researchers measure to see if it is affected.
Internal Validity
Making sure that nothing besides the independent variable can affect the dependent variable.
How do you increase internal validity
Controlling all extraneous variables Randomly assignment
Confounding Variable
A variable that systematically varies with the IV the experimenter is interested in.
Random Selection
A process of ensuring that all participants have an equal chance of taking part in any condition of an experiment.
External Validity
The extent to which the results of a study can be generalized to other situations and to other people.
What are the two types of generalizability?
Generalizations across situations Generalizations across people
Mundane Realism
The extent to which an experiment is similar to real-life situations.
Psychological Realism
Psychological Realism
The ultimate test of an experiment's external validity is ___________.
Replication
Quasi-Experimental
Disallows the use of random assignment. Maintains control validity as much as possible, but assignment to groups is based on other factors.
Four parts of low-effort thinking
Nonconscious Unintentional Effortless Involuntary
Schemas
Mental structures peopel use to organize their knowledge about the social world around themes or subjects.
What do schemas do?
They tell us how to behave in novel situations, around new people, .etc
When applied to members of a social group, schemas are commonly referred to as _________.
Stereotypes.
Accessibility
The extent to which schemas and concepts are at the forefront of people's minds and are therefore likely to be used when we are making judgments about the social world.
Chronically Accessible
Repeated over and over again in past experience.
Goal Related Accessiblility
Concept is temporarily more accessible because you have a goal to learn about it.
Recent Experiences Accessibility
You are exposed to a concept recently, therefore it is accessible.
Priming
The process by which recent experiences increase the accessibility of a schema, trait, or concept.
Priming is an example of ________ thinking.
Automatic
The "Bloomers" study was used as an example to prove the _______________ _____________.
Self-fulfilling prophecy
Judgmental Heuristics
Mental Shortcuts people use to make judgements quickly and efficiently.
Availability Heuristic
Instances that come to mind more readily are perceived as more likely to occur.
Representative Heuristic
Mental shortcut where people classify something according to how similar it seems to a typical case.
Confirmation Bias
Tendency to search for or interpret new information in a way that confirms one's preconceptions and avoid information and interpretations which contradict these prior beliefs.
Base Rate Information
nformation about the frequency of members of different categories in the population. We tend to ignore base rate info.
Barnum Effect
Tendency for people to accept very general or vague characterizations of themselves and take them to be accurate.
Anchoring/Adjustment Heuristic
A mental shortcut whereby people use a number or value as a starting point and then adjust insufficiently from this anchor
Counterfactual Reasoning
Mentally changing some aspect of the past in imagining what might have been.
Mentally changing some aspect of the past in imagining what might have been.
Dwelling on the negative.

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