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Scarcity
There is not enough to meet demand. Demand greater than supply
Opportunity Cost
Something you give up for something else.
Microeconomics
About firms and individuals
Production Possibilities Frontier
Graph showing the combinations of things you can produce.
Comparative Advantage
making something more efficient (lower opportunity cost)
Absolute Advantage
Making more of something than someone else.
Law of Demand
When price goes up demand goes down, and when price goes down demand goes up
Law of Supply
Price goes up when demand goes up
Market Equilibrium
where supply and demand meet
Price Ceiling
The maximum someone can sell something at. (ceiling is below equilibrium)
Price Floor
The minimum someone can sell something at. (floor is above equilibrium)
Excise Tax
Tax on a specific good or service (alcohol tax)
Tax Incidence
how tax is distributed between buyers and sellers
Subsidy
opposite of a tax, government gives money when stuff is bought or sold
Elasticity
measures how much demand changes compared to how much price changes. (Quantity/Price)
Cross Price Elasticity
how much demand changes when the price of something else changes
Inelastic Demand
Values less than 1
Elastic Demand
Values greater than 1
Unit Elastic Demand
Values equal to 1
Substitute Good
good in place of another good
Normal Good
Demand goes up when income goes up.
Inferior good
Demand goes up when income goes down.
Compliment Good
two things that go good together.
Budget Constraint
combination of things you can buy with your budget.
Relative Price
price of a good relative to another price
Rational Preferences
Logically consistent choices
Utility
satisfaction obtained using a good or service.
Income Effect
If income changes, buying habits will also change
Firm
business that makes things
Long-run
however long it would take to change cost.
Short-run
not enough time to change cost
Variable Cost
cost that change during production
fixed Costs
costs that stay the same.
Total Cost
Fixed cost+Variable Cost
Marginal Production of Labor
how much more stuff you make by employing one more worker.
Explicit Cost
direct payment to others
Implicit Cost
no money is being exchanged (just giving stuff up)
Average Variable Cost
Variable Cost ÷ Quantity
Average Total Cost
Total Cost ÷ Quantity
Marginal Cost
Change in total cost ÷ change in total quantity
Profit
revenue - cost
Economic Profit
revenue - implicit and explicit cost
Total Revenue
All of your revenue
Marginal Revenue
Change in revenue ÷ change in quantity
Externality
some cost or benefit that effects someone other than the producer or consumer.
Tariff
Tax on imports
Protectionism
protecting the goods here
Marginal Utility
Change in use of a good or service since the last thing you used.
Positive Statement
something that can be tested
Normative Statement
What should be. (an opinion)
Direct Cost
something you pay
PPF Curve
point on the line is attainable, a point inside the line is attainable but not efficient, and a point outside the line is unattainable.
Shift Supply Curve
substitute good (decrease), produce more efficiently (increase), more firms making that thing (increase). The willingness of a firm to make something at a certain price!
Shift Demand Curve
more people in the market, price of a good goes up, if people think prices will go down in the future they will buy less now. **The willingness of a consumer to buy something at a certain price**
Surplus
More supply than demand
Shortage
more demand than supply
Effects Of Price Ceiling/Floor On Output Level
consumption will go down
Excise Tax On Supply And Demand
tax on a specific thing. Shifts the demand curve left, and the supply curve will shift left. People are willing to buy less and producers are not producing as much.
Elasticity equation
% change quantity ÷ % change price
Price Elasticity
how much quantity demand changes when compared to a price change of a good.
Income Elasticity
how much people demand changes when their income changes.
Diminishing Marginal Utility
At some point in consumption satisfaction will decrease.
Marginal Production
How much more stuff you produce by having one more labor
Diminishing Marginal Production
Eventually you make less stuff per laborer
Average Cost
normal cost ÷ quantity
Sunk Cost
cost that you have paid in and can not get back.
Total Revenue equation
Price x quantity
Why MR=MC
profit maximizing
Monopoly
market with just one seller
Competitive Market
many buyers and sellers, standardized product, comparatively easy to enter the market.
Monopolistic Competition
A market structure in which barriers to entry are low and many firms compete by selling similar, but not identical, products.
Game Theory
An approach to modeling the strategic interaction of oligopolists in terms of moves and counter-moves.
Oligopoly
A marker dominated by a small number of strategically interacting firms.
Discounting
the act of converting a future value into its present day equivalent
Discount rate
The interest rate used in computing present values.
Dividends
part of a firm's current profit that is distributed to shareholders

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