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3 core choices
what, how, for whom
Factors of Production
land, labor, capital, entrepreneurship 
consumer should chose the good that
delivers the most mu per dollar
Land
factor of production. all natural resources
Labor
labor as factor of production, quantity and quality
Capital
final goods produced for use in production of other goods ex. machines
Entrepreneurship
assembling of resources to produce new or improved products and technologies
economices
study of how to allocate scarce resources among competing uses
opportunity cost
whats given up to get something else measured in terms of alternative activity
guns vs butter
opportunity cost ex. war- FOB used for war materials forego civilian needs
Production Possibility Curve
alternative combinations of final goods and services at given time with available resources and technology potential output, not actual
Scarce resources
PPC limit to amount we can output we can produce in period with resources and tech
Law of increasing opp cost
as we transfer labor and goods from one industry to another, get less back must give up ever increasing quantities of other goods and services to get more of a particular good
Efficiency
every point on ppc is efficient...using resources best way we know
Points outside PPC
unattainable with resources and technology
Points inside PPC
inefficient use of resources ex. unemployment
Economic Growth
more resources and technology= production possibilities increase
The Invisible Hand
adam smith market decides what/how much to produce what we demand, they will produce *market mechanism
Market Mechanism
use of market prices and sales to signal outputs invisible hand INDIRECT
conservatives
LAISSEZ FAIR- ADAM SMITH minimal government interaction resist regulation and control and minimum wages
Liberals 
government interaction is needed to improve market price controls, regulation promote equality and efficiency
greatest economic freedom
hong kong
least economic freedom
north korea
mixed economy
market signals and government directives
market failure
market signals didn't give best answer to what, how, for whom fail to achieve best possible outcome
government failure
government decisions fail to improve market outcomes or make them worse ex. imposing too high of costs
economic balance
finding right mix of market signals and government directives
normative analysis
subjective judgements about what ought to be done
positive analysis
how things might be done without subjective judgement of what is best
Macroeconomics
behavior of entire economy, worry about whole not individual or group concerns ex. how much consumers spend in total on goods and services AGGREGATE affected by micro behavior
Microeconomics
details of the big picture, individual behavior in relation to the big picture ex. how much we will spend on a specific good or service INDIVIDUAL affected by macro outcomes
centeris paribus
assumption that nothing else is changing failure is inevitable though
politics- economic policy
decisions on economic trade offs and social values
Maximize Behavior- consumers
UTILITY MAX max satisfaction, utility from available incomes and options 
Maximize Behavior- businesses
PROFIT MAX difference between sales receipts and total costs produce desired products at cheapest cost
PROFIT MAX difference between sales receipts and total costs produce desired products at cheapest cost Maximize Behavior- government
WELFARE MAX max general welfare of society
economic interaction constraints
inability to produce all things desired and needed limited about of time, energy and resources
specialization
produce a product and trade efficiency
factor markets
where factors of production are bought and sold ex. land labor capital ex. lookoing for work
product markets
any place where finished goods and services are sold and bought ex. imports and exports
Circular Flow
consumers, factor markets, product markets, firms, government, international pic. page 47
Opportunity Cost
most desired goods or services that are forgone in order to obtain something else
market
a place or situation where an economic exchange occors
market transaction
exchange of dollars in product parkets and resources in factor market
supply
ability and willingness to sell specific quantitites of a good ar given price in time period
demand
ability and willingness to but specific quanitity of goods ar alternative prices not actual...just intentions
law of demand
as price increases, demand decreases
Determinants of Demand
taste (desire), income, other goods, expectations, number of buyers
substitute good
purchased instead of another when price of good x rises, demand for y does as well
complementary goods
goods consumed in combination when price of x raises, demand for y falls
demand curve
how changes in price alter consumer behavior determinant of demands stay constant
Movements along the demand curve are changes in_______________.
quantity demanded
market supply
total quantities of goods that sillers are willing and able to sell at alternative prices in given time period, cp
determinants of market supply
technology factor costs other goods taxes and subsidies expectations number of sellers
law of supply
tendency of suppliers to offer more of a good at a higher price.
market supply
intentions to sell, not statement of actual
the equilibrium price
the price at which the quantity demanded is equal to the quantity supplied
Invisible Hand
describes the self-regulating nature of the marketplace
market mechanism
A mechanism whereby social choice results from choices of all members of the collectivity rather than from a decision made by the central governing unit.
Price Floor
Above equilibrium Not binding if below Problem- RESULTS IN A SURPLUS
Market Surplus
The amount by which the quantity supplied exceeds the quantity demanded at a given price
Market Shortage
the amount by which the quantity demanded exceeds the quantity supplied at a given price
Price Ceiling
maximum selling price - to try and keep the price below equilibrium
equilibrium price
no further adjustments needed never permanent
price ceiling
increase quantity demanded decrease quantity supplied create market shortage
determinants of demand
taste income expectations (future) other goods (price, available) number of consumers
utility
the satisfaction, or pleasure, that people receive from consuming a good or service
Total Utility
The total satisfaction you derive from consumption; this could refer to either your total utility of consuming a particular good or your total utility form all consumption
Marginal Utility
The additional utility you get from consuming 1 more unit of a thing...
marginal utility equation
MU= change in utility/ change in quantity
total vs marginal utility
total utility up marginal utility down as long as marginal u is positive, total utility is inc
price and utility
price holds us back reconcile taste with income
the more marginal utility a person has...
the more someone is willing to pay for it
because marginal utility declines, people will buy more if
price falls (demand curve)
Consumer Surplus, producer surplus
CS: The amount a buyer is willing to pay for a good minus the amount the buyer actually pays for it. PS: The amount a seller has paid for a good minus the sellers cost -Allocative efficiency is when sum of CS and PS are max.
consumer surplus
max price willing to pay-actual price paid
total revenue
p x q
price discrimination
sale of individual goods at different prices to different consumers
opportunity cost
the most desired goods or services that are forgone in order to obtain something else
optimal consumption
mix of consumer purchases that maximizes the utility attainable from available income
utility max equation
MUx/Px=MUy/Py
independent goods
goods that are unrelated
E
%change in quantity demanded/% change in price
% change in...
x2-x1/(x1+x2/2)
E larger than 1
elastic
E less than 1
inelastic
E is 1
unitary elastic
horizontal demand curve
perfectly elastic
vertical demand curve
perfectly inelastic
elasticity of necessities and luxuries
necessities inelastic luxuries elastic
elasticity with subsitutes
greater availability of substitutes = higher price elasticity of demand
price elasticity of demand declines as price moves down the demand curve elasticity over time
long run elasticity of demand higher than short term
price hike increases total revenue if demand is.....
inelastic E less than 1
price hike reduces total revenue if demand is.....
elastic E more than 1
price hike does not change total revenue if demand is.....
unitary elastic E=1
demand curve shift
underlying determinants of demand change
subsitute 
when price of x rises, demand for y increases
complementary
when price of x rises demand for y falls
cross price elasticity of demand
% change in quantity demanded of good x/% change in price of good y
% change
change in price/average price
positive cross price elasticity
subsitutes
negatice cross price elasticity
complementary
income elasticity of demand
% change in quantity demanded/ % change in income
normal good- income elasticity
demand increases with income positive
inferior good- income elasticity
demand decreases when income rises....can get better things
price elasticity of supply
% change in quantity supplied/ percentage change in price

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