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profit
the total revenue a firm receives from the sale of its product minus all costs--explicit and implicit-- incurred in producing it
profit-maximizing firm
a firm whose primary goal is to maximize the difference between its total revenues and total costs
perfectly competitive market
a market in which no individual supplier has significant influence on the market price of the product
price taker
a firm that has no influence over the price at which it sells its product
imperfectly competitive firm
a firm that has at least some control over the market price of its product
factor of production
an input used in the production of a good or service
short run
a period of time sufficiently short that at least some of the firm's factors of production are fixed
long run
a period of time of sufficient length that all the firm's factors of production are variable
law of diminishing returns
a property of the relationship between the amount of a good or service produced and the amount of a variable factor required to produce it; the law says that when some factors of production are fixed, increased production of the good eventually required ever-larger increases in the variab…
fixed factor of production
an input whose quantity cannot be altered in the short run
variable factor of production
an input whose quantity can be altered in the short run
fixed cost
the sum of all payments made to the firm's fixed factors of production
variable cost
the sum of all payments made to the firm's variable factors of production
total cost
the sum of all payments made to the firm's fixed and variable factors of production
marginal cost
as output changes from one level to another the change in total cost divided by the corresponding change in output
average variable cost
variable cost divided by total output
average total cost (ATC)
total cost divided by total output
profitable firm
a firm whose total revenue exceeds its total cost
producer surplus
the amount by which price exceeds the seller's reservation price
imperfectly competitive firm
(price setter) a firm that has at least some control over the market price of its products ex. holder of copyright
Price Taker
Cannot change market price. Can only adjust to it.
Variable Cost
depend of the number of items produced
Characteristics of perfectly competitive marks
All firms sell the same product; market has many buyers and sellers, each of which buys or sells only a small fraction of the total quantity exchanged; productive resources are mobile; and buyers and sellers are well informed.
If Harry needs to make $6 per hour to make getting cans worth while and at 5 hours he can get 100 more cans than at the 4th hour, how much should he get paid for each can for it to be worth it?
6 cents
If Harry can pick up 1300 cans in 3 hours and pick up 1500 cans in 4 hours, how much does he need to make per can to at least make 6 dollars to make it worth his time?
3 cents
determents of supply
technology, input prices, number of suppliers, expectations, changes in prices of other products, expectations, changes in prices of other products
The ____ facing a perfectly competitive firm is a horizontal line at the price for which industry supply and demand intersect.
demand curve
The _______ for a good or service is a schedule that, for any price, tells the quantity that sellers which to _______ at that price.
supply curve, supply
The prices at which goods and services are offered for sale in the market depend on the _________ of the resources required to produce them.
opportunity cost
Supply curves tend to be ______-sloping, at least in the short run, in part because of the _____________________.
upward, Principle of Increasing Opportunity Cost
Rational producers will always take advantage of their best opportunities _____, moving onto more ___________ opportunities only after their best ones have been exhausted.
first, difficult and costly
The ______ __ __________ ______, says that when some _________ ___ _________ are held fixed, the amount of additional variable factors required to produce successive increments in outputs grows larger.
law of diminishing returns, factors of production
explicit costs
the actually payments a firm makes to its factors of production and other suppliers
accounting profit
the difference between a firm's total revenue and its explicit costs
implicit costs
the opportunity costs of the resources supplied by the firm's owners
economic profit/ excess profit
the difference between a firm's total revenue and the sum of its explicit and implicit costs
normal profit
the opportunity costs of the resources supplied y a firm's owners, equal to accounting profit minus economic profit
economic loss
an economic profit less than zero
rationing function of price
changes in prices distribute scare goods to those consumers who value them most highly
allocative function of price
changes in prices direct resources away from overcrowded markets and toward markets that are underserved
invisible hand theory
Adam Smith's theory that the actions of independent, self-interested buyers and sellers will most often result in the most efficient allocation of resources
barrier to entry
any force that prevents firms from entering a new market
economic rent
the part of the payment for a factor of production that exceeds the owner's reservation price, the price below which the owner would not supply the factor
efficient (Pareto Efficient)
a situation is efficient if no change is possible that will help some people without harming others
price setter
a firm with at least some latitude to set its own price
pure monopoly
the only supplier of a unique product with no close substitutes
monopolistic competition
an industry structure in which a large number of firms produce slightly differentiated products that are reasonably close substitutes for one another
oligopoly
an industry structure in which a small number of large firms produce products that are either close or perfect substitutes
market power
a firm's ability to raise the price a good without losing all its sales
five sources of market power
exclusive control over important inputs, patents and copyrights, government licenses or franchises, economies of scale and natural monopolies, network economies
constant returns to scale
a production process is said to have constant returns to scale if, when all inputs are changed by a given proportion, output changes by the same proportion
increasing returns to scale (economies of scale)
a production process is said to have increasing returns to sale if, when all inputs are changed by a given a proportion, output changes by more than that proportion
natural monopoly
a monopoly that results from economies of scale (increasing returns to scale)
marginal revenue
the change in a firm's total revenue that results from a one-unit change in output
price discrimination
the practice of charging different buyers different prices for essentially the same good or service
perfectly discriminating monopolist
a firm that charges each buyer exactly his or her reservation price
hurdle method of price discrimination
the practice by which a seller offers a discount to all buyers who overcome some obstacle
perfect hurdle
a threshold that completely segregates buyers whose reservation prices lie above it from others whose reservation prices lie below it, imposing no cost on those who jump the hurdle
cost-plus regulation
a method of regulation under which the regulated firm is permitted to charge prices that cover explicit costs of production plus a markup to cover the opportunity cost of resources provided by the firm's owners

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