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Null/Experimental Hypothesis
What a testable hypothesis is compared to "nothing" hypothesis, no effect ex. Null for Rose Quartz- you can buy quartz but it won't help (research hypo- it does work)
Independent Variable
What is manipulated, or changed in the experiment bad decisions may limit the meaningfulness of results ex. it the quart present? taped under couch or not
Dependent variable
the outcome bad decisions may limit the meaningfulness of results EX. Measure amount of "love" in 20 min alotted
Treatment/Outcome Variable
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Random Sampling/Assignment
a MUST, this assures all types of 'treatments'
Demand Effect
Participants trying to figure out what reaction the experimenter wants, then giving it to them
Placebo Effect
Participants doing something because they believe it will do something, rather than it being real only works because you believe it will work
Confounds
§ Confounds: factors that vary with the IV (like time of day, time of semester) that make it impossible to tell if it was the experiment or not
Statistical Significance
A “statistically significant difference” is big enough to be very unlikely to happen by chance alone (only 5 times out of 100 by chance) factors affecting: size of sample, size of effect, the background variability or 'noise'
Hindsight Bias
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Fundamental Attribution Error (FAE)
the attributing causality to the person, humans usually OVERLOOK situation and blame the person! Ex. you fell, you're a clumsy person- instead of: there was a wet spot on the floor ^^ Correspondence bias- we tend to think other's behavior's correspond to internal traits of theirs etc…
Actor-Observer Difference
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Internal Attributions
something about the person caused the event
External Attributions
Something about the situation caused the event (couldn't help it)
Kelley's Theory (of Attributions)
tries to explain when we go one way vs. the other
KT: Consistency
Does this person usually behave this way in the situation? (if yes, we seek an explanation) ex. guy sleeping in class HIGH consistency + LOW distinctiveness + LOW consensus = internal attribution (HLL) HIGH consistency + HIGH distinctivness + HIGH consensus =external attribution (HHH)
KT: Distinctiveness
does this person behave differently in this situation than others? HIGH consistency + LOW distinctiveness + LOW consensus = internal attribution (HLL) HIGH consistency + HIGH distinctivness + HIGH consensus =external attribution (HHH)
KT: Consensus
do others behave similarly in the situation? HIGH consistency + LOW distinctiveness + LOW consensus = internal attribution (HLL) HIGH consistency + HIGH distinctivness + HIGH consensus =external attribution (HHH)
Awareness of FAE
by measuring these 3 factors- you can predict outcome of jury trials, civil suits, and more other social judgements the more we take other's perspective into consideration (measure of self consciousness), the less we will make FAE
Illusory Correlation
thinking things go together when they really don't i.e. rain after car wash, think of someone they call overlook things when good, but notice when bad
Gambler's Fallacy
assuming the past effects chance events What keep Los Vegas in biz!!
Availability Heuristic
we judge the frequency of an event by available memories associated with that event i.e. car crash vs. digestive cancer who dies more- we would like to say car crash but it really isn't fearing the wrong things
Representativeness Heuristic
that which fits the category is automatically assumed to be in THAT category we are more likely to add characteristics to a person that SEEMS like they would be a part of that personality - fits the sterotype
Confirmation Bias
We seek evidence that confirms a proposition, more than evidence that disconfirms it i.e convince themselves that what they put down is true on test i.e. iphone commercial
Belief perseverance
once we get an idea in our heads, its hard to shake it
Base-Rate fallacy
we fail to consider how often things actually happen i.e. shark attacks are almost non-existant, diabetes kill more people than homicides, digestive cancer more than automobile
Priming
"activated associations in memory" which influences on how we perceive the world (we perceive what we are primed to perceive) priming can help us do better in performance situations (i.e. "Little Engine that Could vs. Curious George"
Overconfidence Effect
we are often OVERLY certain about social judgements i.e. predicting the future (grades)
Knowledge Structure
basic assumption of most social psychologists- when activated the "self node' can amplify the effects of other primes
Looking Glass Self
we learn to see ourselves by internalizing how others see us LGS says how we define ourself and how others define us is the same thing
Self Reference Effect
we are very sensitive to self relevant information Cocktail party effect- hear your name then automatically interested
Social Comparison
understanding ourselves by comparing ourselves to others UPWARD: to someone BETTER than us DOWNWARD: to someone WORSE than us
Motivational Function of Self-Knowing/ Possible Self
we can use self knowledge to motivate ourselves POSSIBLE SELF- self as a GOAL
actual/ideal discrepancies
possible self images
Wilson's "2 system" view
verbal production system and the behavior production system are not as connected as we think we may think we know why do X, but we don't really
Self Serving Bias
mostly towards positive bias, positive : having high efficacy beliefs, can combat learned helplessness (thinking it will always happen) Negative: Not admitting fault, unrealistic optimism
Cross Cultural Variations in Self-Esteem
high self esteem (nars) are more violent prone people are fine w/o high self esteem in other cultures, less blaming of others and excuse making
Self Handicapping
people w/ high self esteem are more likely to use this theory, sabotaging oneself so one has excuse for failure "too cool to try on the exam"
Attitude
evaluate beliefs and feelings regarding objects, people or events that predispose certain responses
attitudes vs social forces as predictors of actions
most of us ( wanting to feel control) think attitudes are stronger usually our attitudes effect our actions, but there are alot of inconsistency research in social psych says social forces are ofen stronger than we realize (washing hands)
Good Samaritan Study
when people are aware of what their attitudes say 20 min/ 5 min/ you're late- people didn't stop to help a min when said they were late but we going to talk to others abour helping
When do attitudes predict behaviors?
When the attitudes question is very specific to the behavior predicted, "how do you like recycling plastic" NOT how do you feel about environmental causes When no strong social force is present when the person is SELF AWARE (linking self- concept to behavior/ action concept)
Cognitive dissonance Theory/ Results
people more likely to come back when nothing is given to them, awards make them want to come back less Attitude (so-so cause) + inconsistent act (I worked for free) = dissonance (insuff justif) --> ATTITUDE CHANGE ( I mist be a believer OR: Attitude (so-so cause) + consistent act (got …
Post decisional Dissonance Reduction
("of course I picked the right college!") - how would we feel if we kept thinking Iowa great place, if transferring wasn't an option, we tear down alternatives
Effort Justification
"of course all the work to get my degree was worth it!" hazing- uses effort just. to boost group indentification
Insufficient Justification
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Foot In The Door phenomenon
if you can get someone to say yes to the first small thing, you may be able to keep them going to get what you really want (homeless guy)
Low Ball
car dealership technique, say yes to the low price... they say "I can't do that, but i CAN do.. (higher price) Moral: too good to be true, probably is
Door in the Face
ask for MORE than you want first, then what you REALLY want
Self Presentation
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Brainwashing
"Stockholm syndrome" (prisoner joins the movement- Patty Hearst, Shaun Hornbeck) Cut off from past life, give powerful role to play, make pretense necessary to survival
Intrinisic Motivation
doing something for the fun of it (raising hands in grade school vs. college, pro atheltes)
Undermining Effect
Undermining effect: ***rewards can take away intrinsic motivation* those who work just o get a paycheck will se it as more tedious
Explanation of undermining: Self-Perception
I got paid to do it, that must mean i don't like it (insufficient justification)
Explaining underminding: Self determination
feeling coereced by rewards thwarts our need for autonomy and spoils the intruistic motivation (fun of it)

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