Front Back
Sensation
The process through which the senses pick up visual, auditory, and other sensory stimuli and transmit them to the brain.
Perception
The process by which the brain actively organizes and interprets sensory information.
Weber's Law
the law stating that the JND for all senses depends on a proportion or percentage of change in stimulus rather than on a fixed amount of change.
Absolute Threshold
The minimum amount of sensory stimulation that can be detected 50% of the time.
Difference Threshold
A measure of the smallest increase or decrease in a physical stimulus that is required to produce a difference in sensation that is noticeable 50% of the time.
Iris
Colored part. Regulates light
Pupil
small dark opening in the center of the eye
Retina
The layer of tissue that is located on the inner surface of the eyeball and contains the sensory receptors for vision.
Fovea
A small area at the center of the retina that provides the clearest and sharpest vision because it has the largest concentration of cones.
Visible Spectrum
The narrow band of light waves that are visible to the human eye.
Nearsighted (Myopia)
when the lens focuses images of distant objects in front of, rather than on, the retina. Able to see near objects clearly, but distant images blurred.
Sensory Receptors
Highly specialized cells in the sense organs that detect and respond to one type of sensory stimulus and convert the stimuli into neural impulses.
Transduction
The process through which sensory receptors convert the sensory stimulation into neural impulses.
Rods
Light sensitive receptor cells. Respond to as few as 5 photons of light.
Cones
Able to see color and fine detail in adequate light but do not function in very dim light.
Optic Nerve .
The nerve that carries visual information from each retina to both sides of the brain.
Optic Chiasm
Where the two optic nerves come together. A point where some of their nerve fibers cross to the opposite side of the brain.
Bones of the ear
-Hammer -Anvil -Stirrup
Olfaction
The sense of smell.
Kinesthetic Sense
The sense providing information about the position and movement of body parts.
Vestibular Sense
Provides information about the body's orientation in space.
Five Primary Tastes
-Sweet -Sour -Salty -Bitter -Unami
The survival value of the sense of tough
The skins unpleasant sensations can alert us that something is wrong on our bodies
Bottum-Up Processing
Individual components or bits of data are combined until a complete perception is formed (data driven processing)
Perceptual Set
An expectation of what will be perceived, can affect what actually is perceived.
Gestalt Principles
-Figure Ground -Similarity -Closure
Figure-Ground
Some objects often seem to stand out from the background
Similarity
Objects that have similar characteristics are perceived as a unit
Closure
Figures with gaps in them are seen as complete.
Binocular cues to depth perception
Depth cues that depend on both eyes working together
Binocular Disparity
When you compare things between eyes. (closing one and then closing the other). the farther away the object, the less disparity between the two retinal images.
Monoculare depth cues
Cues that can be perceived by one eye alone.
Interposition
When one object partly blocks your view of another, you perceive the partially blocked object as being farther away than the object blocking it.
Texture Gradient
Objects close to you appear to have sharply defined features. Further look fuzzy.
Atmospheric Perspective
Objects in the distance have a bluish tint and are more blurred than close objects.
Moon Illusion
The moon looks very large on the horizon when compared to trees, buildings, and other objects. When viewed in the overhead, the moon cannot be directly compared with other objects, and it appears smaller.
Ponzo Illusion
Leaning tower of piza
Muller-Lyre Illusion
The two arrows look like they are different sizes but they are.
Auto-kinetic Effect
If you stare at a single unmoving light in a dark room for a few seconds, the light will appear to begin moving. if you look away, the return to watching it, it will again appear to be stable. Because of the darkness of the room, the brain has no stale visual reference point to use in dec…
Illusions
False perception or misperception of an actual stimulus in the environment
Ambiguous figures
The old women young women image. You can focus on either image but not both at once.
Subliminal Perception
The capacity to perceive and respond to stimuli that are presented below the threshold of awareness.
Synesthesia
The capacity for experiencing unusual sensations along with ordinary ones (colored hearing/ colored taste)
ESP
Gaining information about objects, events, or another person's thoughts through some means other than the known sensory channels.
CLairvoyance
GAining information about objects even without the use of the sense, such as knowing the contents of a letter before opening it
Precognition
an awareness of an event before it occurs
Why psychologists are skeptical regarding ESP experiments
The inability to replicate studies supporting it.
Cell Phone use while driving
Anything that splits focus doesn't allow full attention on either task. so don't do it
Motivation
All the processes that initiate, direct, and sustain behavior.
Motivation Components
Activation Persistence Intensity
Activation
You take the first steps required to achieve your goal.
Persistence
The faithful and continued effort put forth in working toward a goal. Putting your plan into action and sticking to it even in the face of distractions and obstacles
Intensity
The focused energy and attention applied in order to achieve the goal.
Primary Drives
States of tension or arousal that arise from a biological need and are unlearned.
Social Motives
Motives (such as the need for affiliation and achievement) that are acquired through experience and interaction with others.
Homeostasis
The natural tendency of the body to maintain a balanced internal state in order to ensure physical survival
Hull's Drive Reduction Theory
A theory of motivation suggesting that biological needs create states of tension or arousal-- called drives-- which organisms are motivated to reduce.
Industrial-OrganizationalPsychologists (I/O)
Psychologists who apply their knowledge in the workplace and are especially interested in work motivation and job performance.
Work Motivation
The conditions and processes responsible for the arousal, directions, and maintenance of effort or workers on the job.
Incentives
An external stimulus that motivates behavior (money/fame)
Goal setting in work motivation
An approach to work motivation that involves establishing specific, difficult goals rather than simply telling people to do their best in the absence of assigned goals.
Intrinsic Motivation
The desire to behave in a certain way because it is enjoyable or satisfying in and of itself.
Extrinsic Motivation
The desire to behave in a retain way to gain some external reward or to avoid some undesirable consequence.
Yerkes- Dodson Law
The principle that performance on tasks is best when the arousal level is appropriate to the difficulty of the task. higher arousal for simpler tasks, moderate for moderate, and low for complex tasks.
The need for achievement
The need to accomplish something difficult and to perform at a high standard of excellence.
Maslow's Hierarchy of Needs
Higher motives such as the need for love, go unheeded when lower motives, such as the need for safety, are not met.
Ventromedial Hypothalamus(VMH)
The part of the hypothalamus that acts as a satiety (fullness) center to inhibit eating.
Lateral Hypothalamus(LH)
The part of the hypothalamus that acts as a feeding center to incite eating.
BMI Body Mass Index
A measure of weight relative to height
Metabolic Rate
The rate at which the body burns calories to produce energy.
Set-Point theory
The weight the body normally maintains when one is trying neither to gain nor to lose weight.
Anorexia Nervosa
An eating disorder characterized by an overwhelming, irrational fear of gaining weight or becoming fat, compulsive dieting to the point of self-starvation and excessive weight loss.
Bulimia Nervosa
An eating disorder characterized by reported and uncontrolled (and often secretive) episodes of binge eating.
Emotion
A state involving physiological arousal, a cognitive appraisal of the situation that produced the state, and an outward behavior expressing the state.
Display Rules
Cultural rules that dictate how emotions should generally be expressed and when and who their expression is appropriate.
Schachter-Singer Theory
A two-factor theory stating that for an emotion to occur, there must be both a physiological arousal and a cognitive interpretation or explanation of the arousal, allowing it to be labeled as a specific emotion.
Basic Emotions
Emotions that are unlearned and universal, that are reflected in the same facial expressions across cultures, and that emerge in children according to their biological timetable of development; fear, anger, disgust, surprise, happiness, and sadness are usually considered basic emotions.
Sexual Response Cycle
the four phases that make up the human sexual in both males and females, according to Masters and Johnson.
Four phases of the sexual response cycle
Excitement Plateau Orgasm Resolution
Sexual Orientation
The direction of one's sexual interest -Hetero -Homo -Bisexual
Homophobia
An intense, irrational hostility toward or fear of homosexuality
Social Psychology
The subfield that attempts to explain how the actual, imagined, or implied presence of others influences the thoughts, feelings, and behavior or individuals.
Topics Within Social Psychology
The process of making judgments about others, attraction, conformity, obedience, compliance, group influence, attitudes, and the factors that motivate us to help or harm others.
Social Cognition
The process of attending to, interpreting, and remembering information about others and ourselves.
Attributions
An assignment of a cause to explain one's own or another person's behavior.
Situational
Attributing a behavior to some external cause or factor operating within the situation; an external attribution.
Dispositional
Attributing a behavior to some internal cause, such as a personal trait, motive, or attitude; an internal attribution.
Actor-Observer Effect
The tendency to attribute ones own behavior primarily to situational factors and the behavior of others primarily to dispositional factors
Fundamental Attribution Error (FAE)
The tendency to give more attention to dispositional facts than is appreciate for a situation.
Impression Management
The intentional steps we take to influence others opinions of us
Self-Serving Bias
The tendency to attribute ones success to dispositional causes and ones failures to situational causes.
Primary Effect
The tendency for an overall impression of another to be influenced more by the first information that is received about that person then by information that comes later. (Emily thing)
Proximity
Physical or geographic closeness; a major influence on attraction.
Mere-Exposure
The tendency to feel more positively toward a stimulus as a result of repeated exposure.
Reciprocity
Liking people who like us (or who we believe to like us)
Matching Hypothesis
The notion that people tend to have lovers or spouse who are similar to themselves in physical attractiveness and other assets.
The halo effect
assuming that a person has generally positive or negative traits as a result of observing one major positive or negative trait.
Asch's Research
The line test. Going with the group.
Milgram's Research
Electrocuting experiment. Doing what your boss tells you.
Rate of obedience in Milgram's Study
65%
Foot-in-the-Door
A strategy designed to gain favorable responses to a small request at first, with the intent of making the person more likely to agree later to a larger request.
Door-in-the-Face
A strategy in which someone makes a larger, unreasonable request with the expectation that the person will refuse but will then be more likely to respond favorably to a smaller request later.
Low-Balling
A strategy in which someone makes a very attractive initial offer to get a person to commit to an action and then makes the terms less favorable.
Naive Subjects
Test subjects not in on the test
Confederates
Test subjects in on the test
Social Facilitation
Any positive or negative effect on performance that can be attributed to the presence of others, either as an audience or as cofactors.
Coaction Effects
The impact of performance of the presence of other people engaged in the same task.
Social Loafing
The tendency to put forth less effort when working with others on a common task than when working alone.
Prosocial Behaviors
Behavior that benefits others, such as helping, cooperation, and smpathy
Altruism
Behavior that is aide at helping another, requires some self sacrifice, and is not performed for erosional gain (charity)
Group Polarization
A group member's adoption of a more extreme position about an issue than she or he originally held after participating in a discussion in which other gourd members strongly express agreement with her or him.
Groupthink
The tendency for members of a tightly knit group to be more concerned with preserving group solidarity and uniformity than with objectively evaluating all alternatives in decision making
Aggression
The intentional infliction of physical or psychological harm on others
Social Roles
Socially defined behaviors considered appropriate for individuals occupying certain positions within a given group.
Scapegoating
Displacing aggression onto members of minority groups or other innocent targets not responsible for the frustrating situation.
De-individuation
A social psychological process in which individuals lose their sense of personal identity as a result of identification with a group.
Attitudes
A relatively stable evaluation of a person, object, situation, or issue, along a continuum ranging from positive to negative
Persuasion
A deliberate attempt to influence the attitudes and/or behavior of another person.
4 Elements of Persuasion
1. the source of communication (who is doing the persuading) 2. the audience (who is being persuaded) 3. The message (what is being said) 4. The medium (the means by which the message is being transmitted)
Cognitive Dissonance
The unpleasant state that can occur when people become aware of inconsistencies between their attitudes or between their attitudes and their behavior.

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