Front Back
focus on the learning of association through classical cond. and operant cond. (rewards and punishments)
Behavioral Psychologists
are interested in the more complex type of learning involved with human memory
cognitive psychologists
UCS --> ____
UCR
NS
does not elicit to-be-conditioned response
NS before UCS -->
UCR
CS (former NS) --> ___
CR
delayed conditioning
offset of CS (bell chime) is delayed until after the UCS is presented so that the two stimuli occur at the same time
trace conditioning
period of time between the offset of the CS and the onsest of the UCS when neither stimulus is preset (there is a "memory trace")
which type of conditioning (delayed or trace) is the most effective for classical conditioning?
Delayed Conditioning
acquisition
process of acquiring a new response (CR to a CS) strength of CR increases
extinction
the disappearance of the CR when the UCS no longer follows the CS strength of CR decreases during extinction
spontaneous recovery
the recovery observed following rest intervals continues to decrease until it is minimized
stimulus generalization
giving the CR to a stimulus similar to the CS more similar - stronger
stimulus discrimination
learning to give the CR only to the CS or only to a small set of very similar stimuli including the CS
discrimination training
you present many different stimuli numerous times, but the UCS follows only one CS
operant conditioning
learning to associate behaviors with their consequences
behaviors that are ___ will be strengthened
reinforced
behaviors that are ___ will be weakened
punished
"operant" meaning ...
organism needs to "operate" on the environment to bring about consequences from which to learn
the law of effect
thorndike's law - states that any behavior that results in satisfying consequences repeats and behavior with unsatisfying results stop
reinforcer
stimulus that increases the probability of a prior response
reinforcement
process by which the probability of a response is increased by the presentation of a reinforcer following the response
punisher
stimulus that decreases the probability of response
punishment
process by which the probability of a response is decreased by presenting a punisher
positive (terms of reinforcement)
means a stimulus is presented
negative (terms of reinforcement)
stimulus is removed
positive reinforcement
an appetitive (reinforcer) stimulus is presented (e.g., praise for good work)
positive punishment
an aversive (punisher) is presented (e.g., scolding for doing poor work)
negative reinforcement
an aversive stimulus is removed (e.g., removing a painful stimulus - you don't have to do your chores if you get an A on your test)
negative punishment
an appetitive stimulus is removed (taking away toys from a kid)
primary reinforcer
innate reinforcers since birth (need for food and water) - not always reinforcing
secondary reinforcer
not innately reinforcing, but gains reinforcing properties through learning (good grades, money)
shaping
when an animal is trained to make a particular response by reinforcing successively closer approximations to the desired respsonse
cumulative record
a record of the total # of responses over time -visual depiction of the rate of responding -steeper slope = response rate is faster
acquisition
refers to strengthening of reinforced operant response
extinction
disappearance of the operant response when it's no longer reinforced
spontaneous recovery
temporary recovery of the operant response following a break during extinction training
discriminative stimulus
one that has to be present for the operant response to be reinforced
stimulus discrimination
when a rat learns to hit the lever to get the reinforcement only when the light is on, not off
stimulus generalization
giving the operant response in the presence of stimuli similar to the discriminative stimulus
partial schedules of reinforcement
cumulative record
ratio schedule
based on the # of responses made
interval schedule
based on the amount of time that has elapsed
fixed schedule
the # of responses required for a ratio schedule or the amount of time needed for an intervl schedule is fixed
variable schedule
the # of responses required for a ratio schedule and amount of time for an interval schedule varies on each trial
fixed ratio schedule
a reinforcer is delivered after a fixed number of responses are made (a rat has to press a lever 10 times before receiving food - reinforcer_
variable ratio schedule
the # of responses it takes to obtain a reinforcer varies on each trial but avgs out to be a certain # over trials (slot machine payoffs)
fixed interval schedule 
a reinforcer delivered after the first response is given once a set interval of time has elapsed ( periodic exams in class, with most studying/behaving right before exam/reinforcer)
variable interval schedule
reinforcer is delivered after a different time interval on each trial, but the time intervals over trials avg out to be a set time (pop quizzes)
___ lead to higher rates of responding than _____
ratio schedules, interval schedules
____ lead to fewer breaks (no responding occurring) after reinforcement than ____
variable schedules, fixed schedules
with respect to extinction, it will take longer to extinguish a response with a _______ schedule than a _______
partial-reinforcement, continuous reinforcement
behaviors from ___ schedule are harder to extinguish
variable
what type of schedule leads to the highest rate of responding
ratio schedule
what type of schedule leads to behaviors that are the most difficult to extinguish
variable schedul
what type of scheduling leads to no breaks/pauses in responding
variable-interval schedule
what type of schedule leads to many breaks in responding
fixed-interval schedule
motivation
set of internal and external factors that energize us towards a goal
drive reduction theory (theory of motivation)
bodily NEED creates a state of bodily tension called DRIVE, then motivated behavior initiates this drive by obtaining reinforcement to eliminate the need (feel hungry --> want to eat --> find food --> eliminate hunger)
incentive theory (theory of motivation)
proposes that we are "pulled" into action by incentives (external environmental stimuli that don't involve drive reduction) - money
arousal theory (theory of motivation)
our behavior is motivated to maintain an optimal level of arousal, which varies among people
yerkes-dodson law
increased arousal will aid performance up to a point, after which further arousal impairs performance
extrinsic motivation
desire to perform behavior to obtain an external reinforcement or to avoid an external aversive (unsatisfactory) stimulus
intrinsic motivation
desire to perform a behavior effectively and for its own sake (the reinforcement is the behavior itself)
overjustification
occurs when there is a decrease in an intrinsically motivated behavior after the behavior is extrinsically reinforced (and extrinsic reinforcement discontinued)
instinctual drift
tendency of an animal to drift back from learned operant response to an object to an innate, instinctual response (training raccoon to put coins in piggy bank)
latent learning
learning that occurs but isn't demonstrated until there is incentive to do so
observational learning (modeling)
learning by observing others and imitating their behaviro
edward tolman
latent learning food deprived rats in maze cognitive map
albert bandura
bobo dolls adults beat dolls, children observed, did the same in confidence
three stage model of memory
5 senses (smell, taste...) --> sensory memory --> short term memory --> long term memory
sensory memory
set of five temporary storage places (vision, audition, olfaction -smell, touch and taste) stored until we attend to it, reflect, interpret, and it moves to short term
iconic memory
exact copy of visual info duration: <1 sec capacity: very large
temporal integration procedure
gives two random dot patters at the same time at same location with a brief delay between presentations .. when two patters are integrated, they produce an actual image
short term memory
mem stage in which the recognized info from sensory mem enters conciousness capacity: 7+/-2 chunks of info duration: 30 seconds
____ serves as a place to rehearse info so it can be transferred t long term mem
short term mem
chunking
increase STM capacity by grouping elements into meaningful units
distractor task
measures the duration of short term memory
maintenance rehearsal
to keep information in short term memory (repeating info)
long term memory
allows storage of info for a long period of time (permanently) and its capacity is essentially unlimited
LTM
explicit (episodic and semantic) and implicit (priming, procedural memory, conditioning)
explicit memory (aka declarative mem)
long term mem for factual knowledge and personal experiences - requires conscious recall - two types of explicit mems 1) semantic: facts 2)episodic: personal mems
implicit mem (aka non-declarative)
LTM, does not require conscious awareness or declarative statements (most adults: driving a car, walking)
procedural memories
can be implicit because they have a physical procedural aspect to them
priming
close your eyes and think about the ocean and beaches - exposure to a stimulus influences a response to a later stimulus
amnesics
people with severe memory deficits following brain surgery or injury
brain areas heavily involved in LTM
medial temporal lobe, hippocampus, parahippocampal cortex, perirhinal cortex, entorhinal cortex
anterograde amnesia
inability to learn new explicit info after trauma
retrograde amnesia
inability to retrieve explicit info from PRIOR to trauma usually temporally-graded pure form is rare
infantile amnesia
cannot remember before age 3
_____ important for formation of implicit memories
cerebellum
_____ important for formation of explicit memories
hippocampus
recency effect
caused by recall from STM 
primacy effect
result of superior recall from LTM of the first few words on list
memory system processes
encoding (learn the info) --> storage (retain the info) --> retrieval (access the info)
automatic processing
processing that occurs subconsciously and doesn't require attention
effortful processing
processing that occurs consciously and requires attention
levels-of-processing theory
describes what types of encoding lead to better retrieval 1) physical: how info appears 2) acoustic: how the info sounds 3) semantic: what the info means
elaborative rehearsal
rehearsing info by relating new info to info already in LTM contrasts with maintenance rehearsal elaborative provides more retrieval cues to facilitate retrieval
self-reference effect
easier to remember info that you have related to yourself because such connections provide more retrieval cues and led more meaning to the new info
cued recall
cues created by you to help you remember info
encoding specificity principle
proposed that the cues present during encoding serve as the best cues for retrieval
state-dependent memory
mem that depends upon the relationship of one's physiological state at the time of encoding and at the time of revrieval
mood-congruence effect
fact that memory is better for experiences that are congruent with a person's mood at the time -when we are sad, we can recall sad events a lot easier than when we are happy
mnemonics
memory aids that require elaborative rehearsal
method of loci
the sequential pieces of info to be remembered are first associated with sequential locations in a very familiar room or location
peg-word system
you visually associate the items to be remembered in a jingle you first memorize
spacing effect (distributed study effect)
contends that your memory will improve if you study for an exam over an extended period of time rather than just a few days before
overlearning
studying material past the point of initial learning and has been demonstrated to aid in retrieval of that info
line-ups
successive presentations, not simultateous use blind administrators similar filleres
relearning (aka savings method)
a measure of the amount of time saved when learning the info for a second time
encoding failure theory
sometimes forgetting isn't really forgetting -- the info is never entered into LTM in the first place
storage decay theory
suggests that forgetting occurs because of a problem in the storage of the information --the biological trace of the mem gradually decays over time and the periodic usage of the info will help to maintain it in storage
cue-dependent theory
we forget because the cues necessary for retrieval are not available the info is in mem but we cannot access it
interference theory
proposes that other simliar info interferes and makes the forgotten info inaccessible
proactive interference
occurs when info you already know makes it hard to retrieve newly learned info
retroactive inference
occurs when info you just learned makes it hard to retrieve old information
changing phone numbers, but all you can think of is your old phone number
proactive interference
you're at a huge party and meet so many people, the flood of names makes it hard to remember and you sometimes forget someone's name because of the flooding of info
retroactive inference
schemas
organized frameworks of knowledge about people, objects, and events that tells us what normally happens in a given situation
false memories
inaccurate memories that feel as real as accurate ones
misinformation effect
which occurs when a memory is distorted by subsequent exposure to misleading info
pragmatic inferences
based on knowledge gained through experience
schema
knowledge about what is involved in a particular experience (post office, ball game, classroom)
script
conception of sequence of actions that occur during a particular experience (going to a restaurant, dentist)
cognitive interview
1) start with open-ended questions, ask specifics later 2) let witness tell story without interruption 3) reinstate conditions 4) use reverse order
thinking
the processing of info to solve problems, make judgements, and decsions
well-defined problem
one with clear specifications of the start state (where you are), goal state (where you want to be), and the processes for reaching the goal state (how to get there)
ill-defined problem
problem lacking clear specification of the start state, goal state, or the processes for reaching the goal state
problem solving (two steps)
1) interpreting the problem 2) trying to solve the problem
fixation
inability to create a new interpretation of a problem
functional fixedness
inability to see that an object can have a function other than its typical one
mental set (block to problem solving)
tendency to use previously successful solution strategies without considering others that are more appropriate for the current problem
solution strategies (two)
1) algorithm 2) heuristic
algorithm
a step-by-step procedure that guarantees a correct answer to a problem -- mathematical
heuristic
solution strategy that seems reasonable given your past experiences with solving problems, especially similar problems might lead to no answer or incorrect
anchoring and adjustment heuristic
uses initial estimate as an anchor and then this anchor is adjusted up or down --when meeting someone new, your first impression means a lot.
working backward heuristic
attempting to solve a problem by working from the goal state, backwards to the start state
means-ends analysis heuristic
breaking down the problem into subgoals and working toward decreasing the distance to the goal state by achieving these subgoals --breaking down a large term paper into smaller chunks
the representativeness heuristic
rule of thumb for judging the probability of membership in a category by how well an object resembles that category --someone likes poetry and reading... are they, a. a hockey fan, or b. an english professor? we can most likely assume it's b. the english professor, from using our judgeme…
the conjunction rule
states that the likelihood of the overlap of two uncertain events cannot be greater than the likelihood of either of the two events because the overlap is only part of each
the conjunction fallacy
occur when we use the representativeness heuristic -- incorrectly judging the overlap of two uncertain events to be more likely than either of the two events
the gambler's fallacy
the erroneous belief that a chance process is self-correcting in that an event that has not occurred for a while is more likely to occur (even though that is bullocks)
the availability heuristic
the rule of thumb that the more available an event is in our memory, the more probable it is
overcoming heuristics...
to overcome the representativeness and availability heuristics, make sure you haven't overlooked relevant probability info and plausible reasons for differential availability
hypothesis testing
confirmation bias, illusory correlation, belief perserverance, person-who reasoning
confirmation bias
the tendency to seek evidence that confirms one's beliefs
illusory correlation
the erroneous belief that two variables are related when they actually aren't (symbols of luck)
belief perserverance
tendency to cling to one's beliefs in the face of contradictory evidence
person-who reasoning
questioning a well-established finding because you know a person (one instance) who violates the established finding
Francis galton
trying to develop an intelligence test for the purpose of eugenics
eugenics
selective reproduction to enhance the capacities of the human race
Binet & Simon
France - early 20th century - problem of mental retardation when France switched to public education - concept of mental age (age associated with performance) - demonstrates a nurture emphasis on intelligence
Terman
used Binet's and Simon's test after revising it for American children - intelligence quotient formula (written by William Stern) - IQ=(mental age/chronological age) * 100
Weschler
NYC - adult patients - developed his own test (WAIS - Wechsler Adult Intelligence Scale) - provides scores for both verbal and performance tests
psychometric properties
standardization, reliability, validity
standardization
process that allows test scores to be interpreted by providing test norms, must be given to large representative sample of relevant population
test-retest method
test is given twice to same sample
alternate form reliability
can be assessed if multiple forms of the test are available - researcher gives diff forms of test to same sample at diff times and computes the correlation coefficient
split-half reliability
determined by correlating performance of two halves of one given test (the odd and even # items)
validity
the extent to which a test measures what it is supposed to measure or predict what it is supposed to predict
content validity
means that the test covers the content that it is supposed to cover
predictive validity
means that the test predicts behavior that is related to what is being measured by the test
if a test is valid it is also ___
reliable
a test can be reliable but not always ____ 
valid
Charles Spearman
intelligence test performance is a function of two types of factors 1) a g factor (general intelligence) and 2) some s factor (specific intellectual abilities such as reasoning) believed that the g factor is more important
L.L. Thurstone
argued for importance of several mental abilities (verbal comprehension, # facility, spatial relations, perceptual speed, word fluency, associative memory, and reasoning)
factor analysis
thurstone used this to identify the mental abilities which are really important in relation to intelligence
Cattell and Hor
2 types of intelligence 1) fluid intelligence 2) crystallized intelligence
fluid intelligence
abstract reasoning, memory, speed of info processing
crystallized intelligence
refers to accumulated knowledge and verbal, numerical skills
howard gardners theory of intelligence
1) linguistic: language ability (reading, writing) 2) logical-mathematical: math skills 3) spatial: spatial relationships 4) musical: compose and understand music 5) bodily-kinesthetic: body movement and handling things 6) intrapersonal: understanding oneself 7) interpersonal: under…
Robert Sternberg
1) analytical: measured by standardized tests, academics 2) practical: common sense, street smarts 3) creative intelligence: solve novel problems, deal with unusual situations
Heritability
an index of the degree of variation of a trait within a given population that is due to heredity
Caveats
heritability is a group statistic and not relevant to individual people, nothing to do with differences that have been observed between populations
the flynn effect
refers to the fact that in the US, avg intelligence scores have improved steadily over the past century
In Pavlov's classical conditioning research, a tone was used as the ______, and food inserted in the mouth served as the ______.
CS; UCS
In reinforcement, the probability of a behavior ______; in punishment the probability of a behavior ______.
increases; decreases
Tolman's research with rats in mazes indicated the occurrence of ______.
latent learning
The results of Bandura's “Bobo Doll” studies illustrate ______, and Tolman and Honzik's studies of latent learning indicate the importance of ______ in maze learning by rats
observational learning; cognitive maps
Our short-term memory capacity is ______ ± 2 chunks.
7
Which of the following leads to the best long-term memory?
elaborative rehearsal
Which of the following theories of forgetting argues that the forgotten information was in long-term memory but is no longer available?
storage decay theory
The forgetting curve for long-term memory in Ebbinghaus's relearning studies with nonsense syllables indicates that ______.
the greatest amount of forgetting occurs rather quickly and then it levels off
The results for the experiment in which word lists were studied on land or underwater and then recalled either on land or underwater provide evidence for ______.
encoding specificity
The tendency to think of only the most typical uses of objects in a problem setting is called ______.
functional fixedness
In the 2-4-6 problem, participants demonstrate ______ in testing their hypotheses.
confirmation bias
Which of the following intelligence theorists emphasized theg factor?
Spearman
In the Linda problem, if you judge that it is more likely that Linda is a bank teller and active in the feminist movement than that Linda is a bank teller, you are using the ______ heuristic and committing the ______ fallacy.
representativeness; conjunction

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