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Department of Business Jackson Community College Course: BUA 230.50 - Principles of Marketing Instructor: Mr. Curt Cremeans Office: 223A Walker Hall Phone: 796-8518 E-mail: [email protected] Office Hours: Hours by appointment. Text: Boone and Kurtz, Contemporary Marketing, 14th Edition, 2010, South-Western Cengage Learning. Goals for the course: The following goals have been set for your learning experiences in this marketing class. This class will: - acquaint you with the marketing concept and relationship building – a modern business philosophy. - assist you in comparing production oriented firms to marketing oriented firms. - present opportunities to study global aspects of marketing. - explore the applications of marketing in e-commerce. - acquaint you with the use of research in the modern business operation and its relationship to marketing plans and strategies. - acquaint you with the marketing mix – product/service strategy, distribution strategy, promotional strategy, and pricing strategy – and how these interact to build a marketing strategy. - stimulate you to think about how you as a consumer are affected by marketing and how you might someday fit into the marketing field. - acquaint you with the language of marketing.Teaching Methods: Lectures will be used to introduce, explain, and summarize subject matter. Also, lectures will emphasize current marketing procedures and problems. Class participation will consist of discussions, case analyses, and problem solving. Guest speakers, internet activities, media programs, and field trips may be used. Instructor Expectations: All assignments and preparations are due on the date given by the instructor. Daily attendance and preparation is expected. Student discussion and questioning is encouraged. Grading: Test #1 75 points 15% Test #2 75 points 15% Test #3 75 points 15% Test #4 75 points 15% Article Reviews 100 points 20% Assignments/Cases 100 points 20% Total Possible 500 points 100% Grading Scale: 450-500 4.0 90% 425-449 3.5 85% 400-424 3.0 80% 375-399 2.5 75% 350-374 2.0 70% 325-349 1.5 65% 300-324 1.0 60% 275-299 0.5 55% Below 275 0.0 Tests: Tests will be made up of true-false, multiple choice, and short essay questions. Tests will not be made up.Assignments: A total of 100 points will be for assignments given during the semester. Some assignments will be done in class working in groups and others will be individual assignments outside of class. One assignment is a 50 point assignment which will require you to work with another person to research trends in an industry of your choice and make an in-class Powerpoint presentation on your findings. Assignments will be marked down 5 points for each class past due. Article Reviews: There are ten article reviews worth up to 10 points each for a total of 100 possible points during the semester. These reviews are to be on magazine or journal articles or articles found on the internet related to marketing. They must be word processed and are not to exceed one side of a 4” X 6” index card. The review should be a summary of the article with an explanation of the key points made in the article. A cut and pasted article review is plagiarism and will automatically be given zero points with no chance for a redo. Articles must be current (within the last 2 months) and may be taken from any major magazine or journal such as: Fortune U.S. News and World Report Wall Street Journal Time Business Week Newsweek Forbes Consumer Reports Advertising Age Chain Store Age There are also a number of excellent web sites that may be used such as www.fool.com, www.adage.com, usatoday.com, or www.msnbc.com. These sites also provide very current information. One review is to be turned in every Wednesday beginning Wednesday September 23, 2009 and ending on Wednesday, December 2, 2009. (No class on November 25, 2009 – Thanksgiving Day – so no review is due that day.) Reviews will be collected at the beginning of the class period on the day due. No reviews will be accepted late!! (Which means after the beginning of class or thereafter). But, reviews will be accepted early!! It is therefore recommended that you are always at least one card ahead of schedule. If you receive either 8 or 9 points, make the corrections on the same card and return it for full credit. If you receive 7 or below, redo the card and turn it back in with the original card. You will have until the next card is due to return the card for full credit. After that, your current grade will remain. The following is an example of how a review should be completed. The number of the review is shown on the top left of the card, your name on the top right, then the bibliography done correctly.1 Curt Cremeans “A New-Age Drink War Starts as Soda Flops,” Time, December 18, 2007, pp. 62-63. Pepsi purchased food-and-drink giant Quaker Oats for $13 billion. The key acquisition for Pepsi was Gatorade which has sales of over $2 billion per year and holds an 80% market share in the sports-drink market. U.S. consumption declined recently in the carbonated soft drink industry. At the same time, sales of nonbubbly beverages are growing by nearly 10% per year and bottled water sales are increasing at 30%. In the international marketplace, Coke dominates in the cola wars and has diversified into a variety of alternative drinks. For example, in Japan, the alternative drinks outsell colas and Coke’s ready-to-drink coffee is the market leader and even outsells Coke itself. Reading Schedule: Date Chapters Articles Tests 9/14 1 9/21 2-3 1 9/28 4-5 2 10/5 6 3 Test #1 Chapters 1-5 on 10/5 10/12 7-8 4 10/19 9-10 5 10/26 11 6 Test #2 Chapters 6-10 on 10/26 11/2 12-13 7 11/9 14-15 8 11/16 16 9 Test #3 Chapters 11-15 on 11/16 11/23 17 10 11/30


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JC BUA 230 - Syllabus

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