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CMC BUS 115 - Questions

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BUS-115 Introduction to BusinessWeek 4 – eBusinessSelect the ONE best answer. Mark your answers on a Scantron sheet (back side) using a pencil.Erase all stray marks. For True and False questions, A=True and B=False51.True or False? The majority of e-business is B2C in nature.52.True or False? A cookie allows the sender to track where a compute user goes on the Internet and to measure how long the user stays at any particular website.53.True or False? Each source of revenue flowing into a firm is referred to as a revenue stream.54.True or False? To be transferred over the Internet, data need to be digitized.55.True or False? The ability to customize content for individual customer needs makes the Internet an adaptable tool for global enterprise.56.__________ refers to the practice of searching through data records looking for useful information.a. Data Searchingb. Data miningc. Prospectingd. File constructione. Networking57.Experts estimate that only __________ percent of the world’s six billion people are online.a. 42b. 30c. 18d. 10e. 658.High-speed Internet connection lines would be classified as a(n) __________ resource.a. humanb. technologicalc. materiald. financiale. informationalPage 1 of 459.__________ provide customers with a connection to the Internet.a. Hardware providersb. Internet service providersa. Internet technology providersb. Cookie providersc. Content providers60. When a business attempts to sell products or services to another business, a(n) __________ model is being used.a. B2Bb. B2Cc. C2Bd. Internet2Be. e-business2C61. Log-file records record thea. cost of advertising on the Internet.b. amount of money spent on hardware.c. amount of revenues that a website earns.d. websites visited.e. privacy violations by website sponsors.EBusiness Web Readings62. eBay recently bought ________________.a. Googleb. Yahooc. The Czech Republicd. Skypee. AOL63. Which of the following statements about eBay is FALSE?a. eBay owns Google.b. VOI could accentuate some of eBay's existing high-end categories.c. Traditionally, eBay’s customers have guided eBay into new markets – when eBay has gone off on its own, its efforts have fallen flat.d. ‘Network Effects’ means becoming more valuable the more members a company has.e. PayPal software lets people use personal computers to make free phone calls via the Internet.64. True or False? Steve Jobs founded eBay.65. Which of the following statements about Google is FALSE?a. AOL is a web portal specializing in web searchesPage 2 of 4b. Google plans to get into the instant messaging and Internet telephony businesses businessc. If you're a tech startup working similar technologies as Google you have two basic choices: Plan to be acquired -- or get run over.d. Google is reportedly working on an Internet operating system that might run on top of Linux and could compete with Microsoft's Windows.e. Google is working on an online payment platform -- which could put it in direct competition with PayPal.66. True or False? PayPal lets buyers instantly send money over the Web without typing in their credit-card numbers. 67. True or False? PayPal made its name helping Yahoo merchants, often too tiny toqualify for a conventional credit-card merchant account, avoid the time and risk ofwaiting for paper checks.68. True or False? PayPal recently passed American Express as the leading bank issued credit card.69. Which of the following statements about PayPal is FALSE?a. PayPal’s merchant fees are higher than Visa or Mastercard’sb. EBay is increasingly relying on PayPal for its growth.c. PayPal is quickly becoming the standard for online paymentd. PayPal is less susceptible to fraud than traditional credit cardse. Nearly half of PayPal’s members' payments are funded directly from their bank accounts, bypassing credit-card interchange fees.70. True or False? Podcasts are audio recordings that can be downloaded from the Net and played on a computer or portable music player.71. True or False? Apple has recently started selling videos at its iTunes store.72. True or False? Microsoft pioneered the online music store (99-cents/song).73. True or False? There isn’t much margin in selling iPods - most of Apple’s profit is generated by selling millions of songs at its iTunes site.74. Which of the following statements is FALSE?a. Apple has sold more than 22 million iPods and more than 500 million songs via its iTunes Music Store.b. Apple has over 70% of the digital music device market c. The iTunes store makes most of its profit from its music subscription(rental) service - $12.95/month for all the music you want.d. Motorola sells 2- iTunes cell phones; the SLVR and RAZR V3i.e. Apple is widely rumored to be going into the cell-phone business.Page 3 of 475. True or False? Apple is thought to be going into the cell phone business as a MVNO with an iPhone. Page 4 of


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CMC BUS 115 - Questions

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