Slide 1Global Climate Change Is HereGlobal Carbon EmissionsSolutions To Global WarmingOur GoalsMethodSJSU Carbon CalculationSocial MarketingGoalSlide 103-Week Educational Campaign focused on the Carbon Footprint of foodVarious media were used to communicate our messageSlide 13Slide 14Slide 15Slide 16Slide 17Environmental Awareness FairSlide 19Slide 20Slide 21Slide 22Slide 23Slide 24“I pledge to make a green food choice this week”Slide 26Slide 27Slide 28Phase 2:Slide 30Slide 31Final SurveySlide 33Slide 34Proposal for SJSUPossible OutcomeSpecial Thanks To:Questions?Sarah Joy Callahan, Wei Kie Fong, Kathleen Hendricks,Elizabeth Jalone, Justin Mackiewicz Faculty Advisor: Dr. Eugene CorderoUNVS 196DSan Jose State UniversityDecember 9th, 2008Global Climate Change Is HereGlobal Carbon EmissionsSolutions To Global Warming•Change your diet???•Smaller cars and hybrids•Photovoltaic or renewable energy systemsOur GoalsTo reduce the food related carbon footprint at SJSUOur Motivation•Highly effective•Easy for individual success•Universal•Cost effective•Few Are AwareMethod 1) Create an analysis of the carbon footprint of a typical SJSU student2) Execute a social marketing campaign designed to educate SJSU students about the connections between food and global warming.SJSU Carbon Calculation•Transportation•Home Energy•Food 16,605 lbs per yearSocial MarketingGoalEducate students on the connection between food and Global warmingn=1503-Week Educational Campaign focused on the Carbon Footprint of foodVarious media were used to communicate our messagePostersPostcardsFacebookEnvironmental Awareness FairEnvironmental Awareness FairNovember 18, 2008Art Quad(With contributions from the Nutritional Department)“I pledge to make a green food choice this week”Phase 2:Dining CommonsFinal SurveyInitial Survey vs Final Surveyn=150Proposal for SJSU•Education•Partnerships•FundingPossible Outcome•If SJSU’s food footprint is reduced by 25%•Saves 36 million lbs of CO2 annually •Or equivalent of removing 4400 carsSpecial Thanks To:Steve Olsen, Spartan ShopsMarjorie Freedman, Nutrition ProfessorEyedin Zonobi, AS Transportations SolutionsGraduate Nutrition StudentsTrader Joe’s CampbellGrapevine Wine BarHolder’s Country InnHome Depot SunnyvaleQuestions?Contact us at: [email protected] group: thru you thru