Department of BusinessWeek of Chapters Pages Articles Tests/QuizzesWeek of Chapters Articles Tests/Quizzes1/12 11/19 2 1 No Class on 1/19!! MLK Day.Key Dates during the Semester:Week of Chapters Articles Tests/Quizzes8/23 18/30 2-3Week of Chapters Articles Tests/Quizzes8/23 18/30 2-3Date Chapters Articles Tests/Quizzes8/25 19/1 2Department of BusinessJackson Community CollegeCourse: BUA 230 - Principles of MarketingInstructor: Mr. Pierre RomeroOffice:E-mail: pierre [email protected] Hours:Text: Boone and Kurtz, Contemporary Marketing, 12th Edition, 2006, South-Western.(Note: To resell this book at the bookstore, you must have the student CD-ROM with it.)Goals for the course:The following goals have been set for your learning experiences in this marketing class. This class will:- acquaint you with the marketing concept and relationship building – a modern business philosophy.- assist you in comparing production oriented firms to marketing oriented firms.- present opportunities to study global aspects of marketing.- explore the applications of marketing in e-commerce.- acquaint you with the use of research in the modern business operation and its relationship to marketing plans and strategies.- acquaint you with the marketing mix – product/service strategy, distribution strategy, promotional strategy, and pricing strategy – and how these interact to build a marketing strategy. - stimulate you to think about how you as a consumer are affected by marketing and how you might someday fit into the marketing field.- acquaint you with the language of marketing.Teaching Methods:Lectures will be used to introduce, explain, and summarize subject matter. Also, lectures will emphasize current marketing procedures and problems. Class participation will consist of discussions, case analyses, and problem solving. Guest speakers, internet activities, media programs, and field trips may be used.Instructor Expectations:All assignments and preparations are due on the date given by the instructor. Daily attendance and preparation is expected. Student discussion and questioning is encouraged.Grading:Test #1 60 points 12%Test #2 60 points 12%Test #3 60 points 12%Test #4 60 points 12%Test #5 60 points 12%Article Reviews 100 points 20%Quizzes 50 points 10%Assignments/Cases 50 points 10%Total Possible 500 points 100%Grading Scale:450-500 4.0 90%425-449 3.5 85%400-424 3.0 80%375-399 2.5 75%350-374 2.0 70%325-349 1.5 65%300-324 1.0 60%275-299 0.5 55%Below 275 0.0Tests:Tests will be made up of true-false, multiple choice, and short essay questions. Tests will not be made up unless in unusual circumstances and instructor consultation has taken place.Quizzes:A total of five quizzes will be given during the semester. Each quiz is worth a possible 10 points. A missed quiz for any reason will not be made up. If you know you will not be in class for a quiz, please make arrangements to take it early. No pop quizzes will be given. Assignments:A total of 50 points will be for assignments given during the semester. Some assignments will be done in class working in groups and others will be individual assignments outside of class. Assignments will be marked down 5 points for each class pastdue.Article Reviews:There are ten article reviews worth up to 10 points each for a total of 100 possible points during the semester. These reviews are to be on magazine or journal articles or articles found on the internet related to marketing. They must be word processed and are not to exceed one side of a 4” X 6” index card. The review should be a summary of the article with an explanation of the key points made in the article. Articles must be current (within the last 2 months) and may be taken from any major magazine or journal such as:Fortune U.S. News and World ReportWall Street Journal TimeBusiness Week NewsweekForbes Consumer ReportsAdvertising Age Chain Store AgeThere are also a number of excellent web sites that may be used such as www.fool.com, www.adage.com or www.msnbc.com. These sites also provide very current information.One review is to be turned in every Wednesday beginning September 6, 2006 and ending on November 8, 2006. Reviews will be collected at the beginning of the class period on the day due. No reviews will be accepted late!! (Which means after the beginning of class or thereafter). But, reviews will be accepted early!! It is therefore recommended that you are always at least one card ahead of schedule.If you receive either 8 or 9 points, make the corrections on the same card and return it for full credit. If you receive 7 or below, redo the card and turn it back in with the original card. You will have until the next card is due to return the card for full credit. After that, your current grade will remain.The following is an example of how a review should be completed. The number of the review is shown on the top left of the card, your name on the top right, then the bibliography done correctly.1 Pierre Romero“A New-Age Drink War Starts as Soda Flops,” Time, December 18, 2003, pp. 62-63.Pepsi announced this week the purchase of food-and-drink giant Quaker Oats for $13 billion. The key acquisition for Pepsi was Gatorade which has sales of over $2 billion per year and holds an 80% market share in the sports-drink market.For the first time in decades, U.S. consumption declined last year in the carbonated soft drink industry. At the same time, sales of nonbubbly beverages are growing by nearly 10% per year and bottled water sales are increasingat 30%.In the international marketplace, Coke dominates in the cola wars and has diversified into a variety of alternative drinks. For example, in Japan, the alternativedrinks outsell colas and Coke’s ready-to-drink coffee is the market leader and even outsells Coke itself.Reading Schedule:Week of Chapters Pages Articles Tests/Quizzes1/11/07 1 all1/18/07 2 38-533 all1/25/07 4 114-138 1 Quiz #1 CH 1-32/1/07 5 156-179 2 Test #1 CH 1-46 186-2022/8/07 7 218-238 38 all2/15/07 all 4 Quiz #2 CH 5-72/22/07 10 316-335 5 Test #2 CH 5-83/01/07 11 all 63/08/07 12 all 7 Quiz #3 CH 9-113/15/07 13 414-429 Test #3 CH 9-12433-440 83/22/07 14 446-457 915 480-5083/29/07 16 518-536 10 Quiz #4 CH 13-15538-5414/05/07 17 552-571 Test #4 CH 13-164/12/07 NO CLASS4/19/07 18 596-605614-6164/26/07 19 626-642 Quiz #5 CH 17-185/03/07 LAST DAY OF CLASS Test #5 CH 17-19 plusreview CH 1-16Student Success Services:Tutors and additional free services