Sociology 357 Summer 2002 Study Guide Part IIA. Sampling Theory (Will be at least 20% of exam)1. Definition of a probability sample: every element of the population has a known non-zero probability of selection.a. Recognize obvious examples of probability and non-probability samplesb. NOTE: Probability samples are also known as random samples2. Understand difference between population of theoretical interest and the actualpopulation to which generalizations may be made (the population listed by the samplingframe)3. Sampling framea. The list or rule defining the populationb. Recognize examplesc. Understand the crucial role in sampling: generalizations from probability samplescan be made only to the population listed by the sampling framed. Understand difference between the sample and the sampling framee. Recognize that the sampling frame itself is not randomly chosen and that it mustbe evaluated for its fit to the purposes of research and ability to tap the populationof theoretical interest4. Recognize and distinguish among examples of the types of random (probability) samples:a. Simpleb. Systematicc. Stratifiedd. Clustere. Stratified Cluster5. Idea of sampling error as the error in an estimate you get from a sample. Not thetechnical definition, but the heuristic idea of a wider or narrower range within which theestimate falls, and the risk of a sample whose average is markedly different from thepopulation6. Systematic Samplea. Know that it is comparable to simple random if the list is randomb. Know that there is implicit stratification if the list is ordered (first one group, thenanother, etc.)c. Know that there is a risk of high error if the list has a periodicity that coincideswith the sampling intervald. Recognize examples of these7. Cluster vs. stratified vs. stratified clustera. Recognize examples of eachb. Know that stratification samples some from each group, while cluster samplessome of the groups. c. Know that, compared to simple random sample, cluster samples have highererrors while stratified samples have lower errors. Have some basic understandingof why this is true.d. Recognize the difference between a random cluster sample and a nonprobabilitysample.e. Know that stratification is worthwhile when the groups are different from eachother, and it is not too costly to perform the stratification.f. Know that cluster sampling is worthwhile when the clusters are comparable toeach other and there are substantial cost savings from clustering, so that a largersample is possibleg. Recognize examples of reasonable and unreasonable stratification or clustering.h. Understand the idea of creating strata of clusters, and then sampling clusters fromeach stratum of clusters.i. Recognize examples of stratified cluster sampling, and distinguish it from othertypes of samples.j. Complex multistage probability samples often involve several nested steps ofstratified cluster sampling.8. Response rates and non-response biasa. Need for call-backs to bring up response rateb. Samples without call-backs may be, in practice, indistinguishable from controlledquota samples.9. Convenience vs purposive samplinga. Neither is probability sampleb. Convenience is pure convenience, not related to purposes of research10. Justifications for purposive sampling:a. Small samples <30, too small for random sampling to be adequate: choosesubjects appropriately for purposes of researchb. Hard-to-get populations that cannot be found through screening generalpopulation11. Quota samplinga. Recognize examples when describedb. Recognize this is essentially convenience samplingc. Controlled quota samples use probability sampling down to the last level, thenquota. 12. Factors affecting needed sample size: Paired examples may ask you which one wouldneed larger sample size, or you may be asked to pick these out of a list including other(irrelevant) factorsa. Recognize that accuracy of sample depends upon sample size, not ratio of sampleto populationb. Heterogeneity: need larger sample to study more diverse populationc. Desired precision: need larger sample to get smaller errord. Sampling design: smaller if stratified, larger if clustere. Nature of analysis: complex multivariate statistics need larger samplesB. Other13. Understand the idea that different measures of the same concept will be correlated with(have bivariate association with) each other.14. Possibly have simple examples of reliability analysis and discuss what they imply aboutthe measurement of the concept.15. General idea of statistical control for extraneous variables in isolating
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