THE IMMERSIVE EVENTImmersive: pertaining to immersing or plunging into something generating a three-dimensional image which appears to surround the userSynonyms: absorbed, bound up, buried, busy, consumed, deep, engaged, engrossed, intent, into, mesmerized, occupied, preoccupied, rapt, really into, spellbound, taken up, tied up, turned on, wrapped, wrapped up.Moeller: “goal for the moving image at the architectural scale is the creation of event... a time and place for which sensation itself is the content of the composition.”SuperGraphic: Brightly colored and simply designed graphic shapes of billboard pro-portions.direct/ assertive/ uncontestable statement - simple/ pure graphic quality - size/ shape/ point of view matters - image imbedded with powerful ideologyKNOTS+SURFACESDiana ThaterDia Center, New York City, NYFILE KITArtgineeringNetherlandsTRAFFIC SIGNAGETAXI ADSHEAVENChristian MoellerLos Angeles, CABRAND SIGNAGEFRENCH REVOLUTION Eugene DelacroixNAZIS AND THE SWASTIKATV INFO BANDSTAGGINGCOMPUTER CHIPSTHE CROSSBRASSERIEDiller ScofidiorSeagram Buuilding, New York City, NYBRAIN COATSDiller ScofidioBlur Building, Expo 2002PRADA NYCRem KoolhaasNew York, NYTIMES SQUAREARONew York City, NYPRADA TOKYOHerzog, De MeuronTokyo, JapanBLUR BUILDINGDiller and ScofidioSwiss Expo 2000, SwitzerlandLOUIS VUITTONUn StudioSeoul, KoreaSPIRAL JETTYRobert SmithsonUtahSPA AT VALSPeter ZumthorVals, SwitzerlandFLASH MOBSLATTICE ARCHIPELOGICSServoLatent Utopias, AustriaWTC ATTACKSRECRUTING STATIONAROTimes Square, NYCSTEEL SCULPTURESRichard SerraTHE WEATHER PROJECTOlafur EliassonTate Modern, London, EnglandFREEARCHITECTUREArtgineeringNetherlandsWTC MEMORIALChristoff FinioNew York City, NYLCDTVGraffiti/ WritingPrint0 cityThe CrossComputer ChipsInfo BandsTaggingHeavenFile KitBrain Coatbuilding blockbodyhand installation large roomSizeTechnologyBrasserieTaxi AdsFrench RevolutionSwastikaPrada NycTraffic SignageBrand SignageKnots+SurfacesFlash MobsLattice ArchipelogicsSteel SculpturesThe Weather ProjectRecruiting StationFree ArchitectureBath and SpaPrada TokyoLouis Vuitton StoreBlur BuildingTimes SquareWTC AttacksSpiral JettyWTC MemorialMoving Image3D ObjectSurfaceLEDTotalizing EnvironmentLightingProjectionLCDTVGraffiti/ WritingPrint0 cityThe CrossComputer ChipsInfo BandsTaggingHeavenFile KitBrain Coatbuilding blockbodyhand installation large roomSizeTechnologyBrasserieTaxi AdsFrench RevolutionSwastikaPrada NycTraffic SignageBrand SignageKnots+SurfacesFlash MobsLattice ArchipelogicsSteel SculpturesThe Weather ProjectRecruiting StationFree ArchitectureBath and SpaPrada TokyoLouis Vuitton StoreBlur BuildingTimes SquareWTC AttacksSpiral JettyWTC MemorialMoving Image3D ObjectSurfaceLEDTotalizing EnvironmentLightingProjectionLCDTVGraffiti/ WritingPrint0 cityThe CrossComputer ChipsInfo BandsTaggingHeavenFile KitBrain Coatbuilding blockbodyhand installation large roomSizeTechnologyBrasserieTaxi AdsFrench RevolutionSwastikaPrada NycTraffic SignageBrand SignageKnots+SurfacesFlash MobsLattice ArchipelogicsSteel SculpturesThe Weather ProjectRecruiting StationFree ArchitectureBath and SpaPrada TokyoLouis Vuitton StoreBlur BuildingTimes SquareWTC AttacksSpiral JettyWTC MemorialMoving Image3D ObjectSurfaceLEDTotalizing