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TAMU COMM 335 - value orientation
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COMM 335 1st Edition Lecture 7 Outline of Last Lecture I Philosophy behind study of culture II Intercultural communication studies III Culture IV Dialectical approach V High culture vs low culture Outline of Current Lecture I Communication II Culture values III Value orientation IV Value orientation and cultural conflict Current Lecture I II III Communication symbolic process whereby reality is produced maintained repaired and transformed Relation between communication and culture Culture Values Most deeply felt beliefs shared by a cultural group they reflect a shared perception of ought to be and not what is Value Orientation a Human Nature Range of values Basically good mixture of good and evil and basically evil b Relationships between humans and nature Range of values humans dominate harmony exists between the two and nature dominates c Relationships between humans range of values individual group oriented and collateral d Preferred personality Range of values Doing stress on action growing stress on spiritual growth and Being stress on who you are These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute IV e Time orientation Range of values Future oriented present oriented and past oriented Value Orientation and Cultural Conflict a Power Distance The extent to which less powerful members of institutions and organizations within a country expect and accept the unequal distribution of power b Femininity vs Masculinity refers to 1 the degree to which gender specific roles are valued and 2 the degree to which cultural groups value so called masculine values or so called feminine values c Ways of dealing with uncertainty concerns the degrees to which people who feel threatened by ambiguous situations respond by avoiding them or trying to establish more structure to compensate for the uncertainty d Long term vs short term orientation to life reflects a society s search for virtue or truth


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TAMU COMM 335 - value orientation

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