A Personal Brand A personal brand analysis can provide a framework for understanding the elements that define a career. It can help identify actions and timeframes for achieving career goals A person’s brand starts as an empty marker (……your name goes here……)Example Personal Brand Meg WhitmanPutting Personal Brand Analysis to WorkMeasure Brand PerformanceLessons from brand analysisA Personal BrandA personal brand analysis can provide a framework for understanding the elements that define a career.It can help identify actions and timeframes for achieving career goals A person’s brand starts as an empty marker (……your name goes here……)Your personal brand is built over a career by you, your customers, your peers • History written resume• Interaction experiences with others and the experiences they’ve had with you• Reviews formal and informal• Placement where you show up: meetings, conferences, blogs Facebook Liked In• Advertising how people hear about you: resume submissions, memberships• Referral professional networkExample Personal BrandMeg Whitman• History BA Economics Princeton MBA HarvardGM and CEO consumer Products CompaniesCEO EBaySpecialization: marketing & brand management• Interaction Dedicated to the success of others. Decisive, Open communicator, Leader, Empathetic, Nice• Reviews Academic and Professional awards, humbleTrack record for success, problem solving• Placement Global stage. Davos. Silicon Valley, California Politics (Candidate for Governor)• Advertising Major magazine articles news, politicsHarvard, Forbes Fortune Magazines• Referral Personal Network, Political website, email campaignPutting Personal Brand Analysis to Work• Design your “ideal” personal brand statement and write it down. You contr ol 95% of achieving it.COMPONENTS• History What have or will you accomplish• Interaction What do you want your personal interaction style to be• Reviews What do you want your Peers Bosses Advisors Subordinates to say about you• Placement Where do you want to show up• Advertising How will others hear about you• Referr al What is your network and what is your plan to expand itMeasure Brand Performance• Identify “actual” brand achievement to date(it’s OK to have missing pieces).• Make a commitment to achieving the brand “ideal” • Run Branding Experiments to find what works• Put together an action plan and time frame then monitor progress. Update and modify yearly (New years or Birthday)Lessons from brand analysis• People People will never experience you objectively. Your brand precedes you• First Impressions count Your community forms lasting brand impressions quickly.• Build a Unique brandYour brand is a source of competitive advantage. Your resume is only one element of your