Environmental AnalysisTwo External EnvironmentsWhy Must We Do This?How Is the Analysis Done?Got Questions?Writing the PaperQuestions?Environmental AnalysisMHR 308July 23, 2002Two External EnvironmentsThe Task EnvironmentIndustry analysisCompetitors and competitive analysisMarket analysis (customers)General EnvironmentDemographicEconomicPolitical/legalRegulatory/legislativeTechnologicalSocio-culturalLifestyles, attitudesWhy Must We Do This?Businesses don’t exist in a vacuumWhat’s changing out there could affect usUnforeseen competition could wipe us outUnforeseen costs could cripple usSo could a downturn in the economyLet’s not talk about a new regulation to comply withWe need to get a sense of changes that might occur in the next five yearsHow Is the Analysis Done?Through doing researchThe InternetArticles in the Business Press (Internet again)Trade publications and people in the industryHiring competitive-intelligence professionalsFor information you simply cannot getMake informed/educated guessesMake inferencesGo to the next topic…Got Questions?Ask meI may not know the answer but may know where to lookI have many books and resources in my officeI may know other profs that could helpAsk other profs or knowledgeable people you may knowWriting the PaperUse an outlineIf you have nothing to say under a particular heading, omit itUse only those headings where you can show data or analysis that will be useful in planning for your businessRemember to reserve a fair amount of time for editing, editing,
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