PREL 4316-- Types of Research reports:o Proprietary-Funded by another party and generally privateo Conference papers- A paper created for an event funded by an organization using original research; ground breaking results can be first introduced hereo Short (or brief research note)o Scholarly Journal Article; also known as the gold research standard, this is used squarely for advancing what is known in a specific subjecto Primary Research- using your own research for a project; Secondary research is using another's research- Research Procedures (Types of Research):o Archival: available documentation History, Communication Logs Research reports, data bases, libraryo Descriptive Interviews content analysis, advisory panels & focus groups  Establish a baseline Helps establish goals and standards Requires observation- Definition of Content Analysis-Method of studying and analyzing communication in a systematic, objective and quantitative manner for the purpose of measuring variableso Always look at observable content (i.e., the verbiage) - Determining your unit of analysiso Individualso Groupso Organizationso Social Artifacts (otherwise known as anything