PREL 4316 Types of Research reports o Proprietary Funded by another party and generally private o Conference papers A paper created for an event funded by an organization using original research ground breaking results can be first introduced here o Short or brief research note o Scholarly Journal Article also known as the gold research standard this is used squarely for advancing what is known in a specific subject o Primary Research using your own research for a project Secondary research is using another s research Research Procedures Types of Research o Archival available documentation History Communication Logs Research reports data bases library o Descriptive Interviews content analysis advisory panels focus groups Establish a baseline Helps establish goals and standards Requires observation Definition of Content Analysis Method of studying and analyzing communication in a systematic objective and quantitative manner for the purpose of measuring variables o Always look at observable content i e the verbiage Determining your unit of analysis o Individuals o Groups o Organizations o Social Artifacts otherwise known as anything tangible