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JC BUA 230 - BUA230 Course Calendar

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Course Calendar Winter 2011Instructor: Clara D Kahle Email [email protected] for course related questionsJCC Technical Support Email [email protected] for Moodle questionsTextbook: Contemporary Marketing; Boone & Kurtz, 14th EditionCopyright 2008/2010 South-Western Cengage LearningSaturday Jan 15Outline #1: Ideas for your business and target marketSaturday Jan 22 Section #1: Business and Target Market DescriptionSaturday Jan 29SWOT AnalysisSaturday Feb 05Outline #2: Ideas for products to sell in your business Saturday Feb 12Section #2: Product StrategySaturday Feb 19FLYER promoting your businessSaturday Feb 26 Outline #3: Ideas for distribution of your products Saturday Mar 12Section #3: Distribution StrategySaturday Mar 19Outline #4: Ideas for promoting your goods and servicesSaturday Mar 26Section #4: Promotional StrategyMarketing Plan: Compile all revised sections Saturday Apr 09NOTE: Marketing plans also include a Pricing Strategy and Budget, which are not required for this Semester Project.Tasks to complete by midnight SaturdayTopic / Activity DateClass No.Week of: Check off each task as it is completed. ____Complete personal Profile; upload photoIntroduce Yourself to the Class1 ____Introduce yourself to the class (Forum)____Submit Student Contract (5 points)Student Contract____Complete Questionnaire #1 (10 points)Current knowledge/skills____Read Lecture 1 and Chapter 1Satisfying Customers: Ch 1____Complete Self-Check #1 (10 points)Semester Project: Marketing Plan____Submit Outline #1: Business/Target Mkt (10pts)Ideas for a small businessTotal Points to Date = 35Jan 172 ____Complete Self-Check #2 (10 points)____Submit Sec #1: Business/Target Mkt (60 pts)Total Points to Date = 105Tasks to complete by midnight SaturdayTopic / Activity DateClass No.Week of: Unless otherwise noted. Check off each task as completed. Marketing Environment / Ethics: Ch 33 Jan 24 SWOT Analysis: (Review Ch 2)____Read Lecture 5 and Chapter 5____Submit SWOT Analysis (25 points)Total Points to Date = 1404 Jan 31Ideas on products to sell____Read Lecture 11 and Chapter 11____Read Lecture 12 and Chapter 12____Complete Self-Check #4 (10 points)____Submit Outline #2: Products (10 pts)Total Points to Date = 1605Feb 07____Submit Section #2: Product Strategy (60 points)____Read Lecture 10 and Chapter 10____Complete Self-Check #5 (10 points)Total Points to Date = 2306Feb 14____Review notes, lectures, self-checks for testing____Retake Self-Checks #1-5, as needed ____Take Test #1 (60 points)____Complete Questionnaire #2 (10 pts)____Submit a flyer (30 points)Total Points to Date = 3307 Feb 21____Read Lecture 13 and Chapter 13____Read Lecture 14 and Chapter 14____Complete Self-Check #6 (10 points)____Submit Outline #3: Distribution (10 points)Total Points to Date = 350Feb 288 Mar 079 Mar 14____Submit Outline #4: Promotion (10 points)Total Points to Date = 45010 Mar 21Price Concepts: Ch 18____Read Lecture 18 and Chapter 18____Read Lecture 19 and Chapter 19____Complete Self-Check #10 (10 points)Total Points to Date = 52011Mar 28____Review Chapters and Lectures for Test #2____Retake Self-Checks #6-10 as needed____Take Test #2 (60 points)____Complete Questionnaire #3 (10 pts)Total Points to Date = 59012Apr 04Semester ProjectProvide feedback on the courseReceive instructor feedbackFinal grades: Total points earned____Submit Marketing Plan on or before Saturday by midnight (200 pts)____Complete Questionnaire #4 (10 pts)____Review instructor feedback on marketing plan ____Confirm final gradeTotal Points to Date = 800Course Calendar Winter 2011 Instructor: Clara D Kahle Email [email protected] for course related questions JCC Technical Support Email [email protected] for Moodle questions Textbook: Contemporary Marketing; Boone & Kurtz, 14th Edition Copyright 2008/2010 South-Western Cengage Learning Use this Course Calendar is a checklist throughout the semester. Generally, two chapters are assigned each week and a Self-Check (mini-quiz) is to be completed by the end of the week. Your semester project is to develop a professional Marketing Plan. Read the Semester Project Guidelines carefully for important details. Assignments are due on Saturdays by midnight. Points are deducted for late submissions. Outlines submitted after the due date earn zero points. Section papers submitted after the due date: Deduct five (5) points during a 5-day grace period; zero points posted after the grace period. Semester Projects are not accepted after the due date. Marketing Plan Section Due Date Outline #1: Ideas for your business and target market Section #1: Business and Target Market Description SWOT Analysis Outline #2: Ideas for products to sell in your business Section #2: Product Strategy FLYER promoting your business Outline #3: Ideas for distribution of your products Section #3: Distribution Strategy Outline #4: Ideas for promoting your goods and services Section #4: Promotional Strategy Marketing Plan: Compile all revised sections Saturday Jan 15 Saturday Jan 22 Saturday Jan 29 Saturday Feb 05 Saturday Feb 12 Saturday Feb 19 Saturday Feb 26 Saturday Mar 12 Saturday Mar 19 Saturday Mar 26 Saturday Apr 09 NOTE: Marketing plans also include a Pricing Strategy and Budget, which are not required for this Semester Project. Class No. Date Week of: Topic / Activity Tasks to complete by midnight Saturday Check off each task as it is completed. 1 Jan 10 Introduce Yourself to the Class Student Contract Current knowledge/skills Satisfying Customers: Ch 1 Strategic Planning: Ch 2 Market Segmentation: Ch 9 Semester Project: Marketing Plan Ideas for a small business ____Complete personal Profile; upload photo ____Introduce yourself to the class (Forum) ____Submit Student Contract (5 points) ____Complete Questionnaire #1 (10 points) ____Read Lecture 1 and Chapter 1 ____Read Lecture 2 and Chapter 2 ____Complete Self-Check #1 (10 points) ____Read Lecture 9 (Textbook Ch 9 is next week) ____Read Semester Project Guidelines ____Submit Outline #1: Business/Target Mkt (10pts) Total Points to Date = 35 2 Jan 17 Market Segmentation: Ch 9 Business & Target Market ____Review Lecture 9 again ____Read Chapter 9 ____Complete Self-Check #2 (10 points) ____Submit Sec #1: Business/Target Mkt (60 pts) Total


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