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EKU ADM 300 - ADM 300

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Library Instruction for ADM 300OutlineResearch ProcessIndustry Profile ResourcesIndustry Profile Resources (cont’d)Follow Me or Refer to Your Yellow Handout…Slide 7Follow Me or Refer to the Yellow Handout…Company Profile ResourcesSlide 10Company Profile Resources (cont’d)Slide 12Slide 13How to Find Trade Journals?Here Comes the CompetitionNIKE Business Source PremierTommy Hilfiger Business Source PremierPolo Ralph Lauren Mergent OnlineReebok Hoover’sGetting HelpLet’s Get Out of Here Library Instruction for ADM 300Ning Zou Reference & Instruction LibrarianOutline•Research process–Industry research–Company research•Resources showcase–Industry profile resources–Company profile resources–Trade journals•Competitions –Nike –Tommy Hilfiger–Polo Ralph Lauren–Reebok•A tour of Gov DocsResearch Process•Research the industry first•Find a company from industry profiles•Research the company •Company websites and trade journals are also helpfulIndustry Profile Resources•Standard & Poor’s Industry Surveys – Apparel & Footwear–Current environment–Industry Profile•Industry trends•How the industry operates•Key industry ratios and statistics•How to analyze an apparel company–Comparative company analysisIndustry Profile Resources (cont’d)•Encyclopedia of American Industries–Industry snapshot–Background and development–Industry leaders–And moreFollow Me or Refer to Your Yellow Handout…•Let’s take a look at Encyclopedia of American IndustriesIndustry Profile Resources (cont’d)•Business Source Premier via business searching interface–Industry profiles - global–Company profiles–Country reports–Market research reportsFollow Me or Refer to the Yellow Handout…•Let’s take a look at Business Source PremierCompany Profile Resources•Mergent Online (only covers US companies but lots of US apparel companies are TransNationalCorporations)–Company details–Company financials–NewsFollow Me or Refer to the Yellow Handout…•Let’s take a look at Mergent OnlineCompany Profile Resources (cont’d)•Hoover’s–Company informationFollow Me or Refer to the Yellow Handout…•Let’s take a look at Hoover’sCompany Profile Resources (cont’d)•Business Source Premier–Company overview–Key facts–Major products and services–Locations and subsidiariesHow to Find Trade Journals?•Go to library’s homepage•Click find books•Click basic search•Fill out the blanks–Search for: textile industry or fashion–Search type: subject heading–Quick limit: periodicalsHere Comes the Competition•Teams with same brand name are competitors•Please do not flip the worksheet until I set up the timer•You only have 20 minutes•Answer all the questions and turn the worksheet in to me right after you are done•You could answer all the questions together or split the questions and answer them individually•Each team only needs to submit one worksheet to me•The first team of each brand that gets all the answer right wins. •Winners will be rewarded!•It’s all about team work!NIKE Business Source Premier1. The company operates in US, Europe, Asia Pacific, the Middle East, and Africa.2. Nike Europe is in which country? the NetherlandsTommy HilfigerBusiness Source Premier1. Tommy Hilfiger is headquartered in Kowloon, Hong Kong 2. Please list two products that the company offers Menswear, Womenswear, Childrenswear, Jeans, Homewear, Toiletries, and FragrancePolo Ralph LaurenMergent Online1. As of Apr 1 2006, Polo Co. operated 145 outlet stores worldwide.2. What’s the company’s Ticker Symbol?RLReebokHoover’s1. Reebok International sells its products through subsidiaries and independent retailers in 170 countries and territories. 2. List the company’s first three competitors please: Fila USA, NIKE, and PUMAGetting Help•Reference desk–One on one help with your assignment, research paper, and any reference questions•By appointment –Call me @859.622.3052–Email me @[email protected]•IMing us–Screen name: ekulibraries•Email us –http://www.library.eku.edu/askalibrarian/request.phpLet’s Get Out of Here •Tour of


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