New version page

UNCW COM 280 - Video Script Formats

Documents in this Course
Load more

This preview shows page 1-2-3-4-26-27-28-54-55-56-57 out of 57 pages.

View Full Document
View Full Document

End of preview. Want to read all 57 pages?

Upload your study docs or become a GradeBuddy member to access this document.

View Full Document
Unformatted text preview:

Snow Day 2003 Video Script Formats Numerous script formats exist depends on purpose Most follow certain guidelines but vary depending upon the organization 2 column and narrative and are the main types we will study News Package Script 2 columns LEFT for video directions RIGHT for audio Written after tape is shot but before editing A detailed organization of visual and aural material to be included in a stand alone package That is it should be able to be played from beginning to end as a complete story News Package Script Goal organize visual aural material before editing the piece together Inserted into a newscast on a VTR All transitions cuts unless otherwise indicated Most packs are under 2 00 Be sure to gather enough b roll News Package Script Writing style Clear concise to the point ACTIVE limit use of verb to be Conversational must sound good Reporter must pre digest data facts statistics and make them relevant to the viewer Visuals video graphics maps titles are essential News Package Script Writing style Timely present endeavor to find current angle in story In practice new style of timeless writing emerging ing Weapons inspectors finding little evidence of nuclear or biological weapons in Iraq News Package Script In practice news story scripts are rarely fully typed out Edit Process audio reporter VO sound bites nat sound interviews stand ups is laid down first along with anchor stand ups video laid over the audio PSA Script Two column is used most though sometimes a narrative style is appropriate Like news must be conversational and appropriate to topic Additionally must match target audience message goals of message A main goal break through the clutter and resonate w audience What appeal will work best Reach and frequency Persuasive Advertising Appeals Genre of message appeal Means of gaining attention breaking through the clutter Depends on goals product target audience Demographics psychographics Keep persuasive goals in mind Some ads very creative but ineffective Persuasive Appeals Straight Announcement VO by announcer or DJ Price value Very typical selling point for local ads Informational rational Facts about the product List of benefits Even gets out blood stains Computer ads Persuasive Appeals Demonstration Show audience how product works Infomercials Fitness gear Testimonial Client speaks of product benefits Jared of Subway Persuasive Appeals Emotion sentimental Inflated emotions related to the product Hallmark Fear Scare audience away from the product or behavior or toward it Baldness hair restoration Just say no drug bust gunshot pregnancy Persuasive Appeals Celebrity Endorsement Tie product image to famous person MJ Jackie Chan for Hanes Urgency Need to respond act quickly Sale Ends Saturday 2 days only Disney DVDs will not be available for 10 years Persuasive Appeals Humor Associate humor with product image Often memorable not always effective Bud Wassup Office Linebacker Slice of Life Problem solution in a story form Detergent dandruff slice and bake cookies Persuasive Appeals Dramatize problem Then offer solution Hertz Not exactly Diarrhea Employees fired for mistakes Dramatize benefit As the solution Sprint Hear a pin drop Persuasive Appeals Shock Jar audience Anti drug smoking PSAs Sex Associate product with sexual satisfaction conquest Calvin Klein cologne Cosmo Maxim Sex Sells Persuasive Appeals Before After Demonstrate specific results of using product Grecian formula weight loss Image Associate product with some image style attitude coolness Product benefits attributes are secondary to the image Cadillac Nike Storyboard Range from single page for a 30 second PSA hundreds of frames for a film May be on standard paper or on foam core posterboard Useful means of envisioning the concept Range from rough sketches to polished drawings or photographs Client UNCW Student Productions Title Full Service Theme music UP then UNDER UNCW Student TV productions we can get your message across Campaign You Need Us Sept 17 2002 Narr Your one stop video production source UNCW Student Productions a full service company From planning to editing Because so much is riding on your video A subsidiary of Gene s Tire and Auto Documentary Script Some parts developed far in advance Interactive process with the following steps 1 topic is researched 2 outline is developed for the program along with treatment detailed outline 3 draft script is written 4 as visual and sound elements are captured and reviewed the script is likely to be adjusted accordingly Documentary Script Style choice 2 column or narrative style script Writing style clear conversational dynamic Must sound good to the listener Varies depending upon talent goals director s style Documentary Script Visual elements Interviews stand ups Original b roll cover video Archival file footage Still photos capture pan scan Documents Graphics maps Capture enough b roll CU MS LS for Documentary Script Sound elements Interview audio on screen under video Voice over narration Talent on screen narration Actors talent reading historical documents Archival audio recordings Music Nat sound natural Special effects Blended to help tell the story Documentary Script Director writer chooses direction voice of story Who tells the story Depends on story approach Director must blend all elements into cohesive interesting motivating story Documentary Script Story approaches Investigative Scientific Human interest Educational Recreations dramatizations reenactments Verite Documentary Script It is important to choose the style which best matches the content Ken Burns historical perspective heavy voice over narration Actors reading words of subjects adds life Visual style critical pan scan brings stills to life Documentary Script Michael Moore Straightforward presentation of Interviews selection of subjects critical His perspective in VO and on camera Powerful imagery Sometimes best to just let the camera roll and let the truth ooze out naturally Edited in a way to get his point across Documentary Script Requires extensive research entire story must be written first Time frame one day months years Once interviews and b roll video cutaways have been recorded Director must review and log all footage including each shot and the details of each interview Documentary Script The transcript of the interviews will be used to construct the final script Writer director will weave research interviews archival footage graphics and broll video into a


View Full Document
Loading Unlocking...
Login

Join to view Video Script Formats and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Video Script Formats and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?