Management SummaryResponsibilitiesManagement TeamFinancial PlanFinancial PlanBreak-Even Analysis5 Management Summary 5.1 Responsibilities OmniSense consists of three key departments: Marketing, Hardware Engineering, and Software Engineering. The director of marketing is in charge of finding new customers, advertising new products, and working with contractors of corporate partnerships. The chief hardware engineer is responsible for leading a team of technicians in the testing and production of new products. The chief hardware engineer coordinates operations with the chief software engineer in order to ensure timely progress with both areas. The chief hardware engineer is also responsible for reporting to the CEO on the overall status of projects. The chief software engineer manages a team of programmers and coordinates projects with the chief hardware engineer. 5.2 Management Team Thomas Butler - Chief Executive Officer Dr. Thomas Butler received the Bachelor of Science in Electrical Engineering from Mississippi State University. From there, he returned to his home planet to receive the Master of Science and Doctor of Philosophy in Electrical Engineering from Olympus Mons University (where he also became renowned for his talent at low-G German bat ball). In his five years since returning to Earth, he has held management positions with three different start-up companies in the medical imaging field. Thomas’s broad educational base, experience in interplanetary diplomacy, and work experience have equipped him to make this company’s executive decisions. Mike Middleton - Chief Financial Officer / Director of Marketing Mike received the Bachelor of Science in Electrical Engineering and the Masters in Business Administration from Mississippi State University. Mike has an extensive knowledge in embedded systems and surface mount technology. He also has four years of work experience in which he held management positions in marketing. His charismatic personality and knowledge of marketing have made him highly effective in working with customers. Mike manages a highly skilled staff of that includes our in-house accountant. Kelly Lancaster - Director of Hardware Operations Kelly received the Bachelor of Science in Electrical Engineering from Mississippi State University. Kelly has five years of experience working as a Test Engineer at ThyssenKrupp Elevator, where he has become highly skilled in hardware design, simulation, and implementation. Kelly is manager over a staff of one professional hardware technician. His responsibilities include: designating roles for the hardware engineering staff, performing circuit simulations, and testing.Kennabec Walp - Chief Technology Officer Kennabec received the Master of Science in Electrical Engineering from Mississippi State University. With five years of work experience at Venture SystemSource, Kennabec has gained a broad understanding of complex algorithms and many different aspects of software development. Kennabec’s responsibilities include developing robust and highly reliable software while maintaining hardware compatibility. Kennabec manages the outsourcing of software development to independent contractors. 6 Financial Plan 6.1 Financial Plan OmniSense’s success is hinged on our ability to raise capital. We plan an aggressive capital acquisition campaign to raise the cash needed to bring OmniSense to profitability. We will approach private venture capital firms that specialize in investing in small high-tech start-ups. The initial round of capital will be spent acquiring office space and furniture, marketing materials such as brochures, Internet and phone systems for phone and web marketing, and other miscellaneous expenses such as travel and conference fees. Initial plans for OmniSense are to approach security and other monitoring firms to develop profitable partnerships. This will give us a steady source of revenue and allow our partners to add value to their existing product lines. Another avenue that we will be pursuing is military contracts for battlefield monitoring systems. The Department of Defense has shown great interest in the technology that we are developing, and we can provide a competitive proposal to military request for proposals that are involved in the area of wireless battlefield monitoring. We are starting this business under the assumption that terrorism, fear, and paranoia will continue to plague the United States and the world in the subsequent years. As government spending continues to increase in the War on Terror, we see the opportunity to capitalize. Government demand for our technology will be affected very little by the economic situations of the country or world since this fight against an unseen enemy will nearly always be at the forefront of the collective public mind. As indicated in the preceding market analysis, the manufacturing and government (nonmilitary) will also be markets that we will be pursuing. Large manufacturing firms need to accurately monitor their manufacturing processes. We will approach these firms directly rather than though our partnerships with monitoring firms. The nonmilitary market that exists in the government will be primarily law enforcement and homeland security. This will be handled separately from our military bids.6.2 Break-Even Analysis Table 2 outlines the cost to retain employees. Table 3 contains the other costs incurred in a typical month. Table 4 shows a brief analysis for costs and revenue for OmniSense in a typical month and provides an initial break-even analysis. At the projected numbers OmniSense will have to move at least 384 sensors per month to achieve profitability Employee Yearly Salary Monthly SalaryThomas Butler $50,000 $4,166.67Mike Middleton $45,000 $3,750.00Kelly Lancaster $45,000 $3,750.00Kennabec Walp $60,000 $5,000.00Technician $25,000 $2,083.33Accountant $25,000 $2,083.33Total $250,000 $20,833.33Table 2: Salary Summary on a monthly basis. This is a quantity of 4608 sensors Operating Costs Monthly Cost Advertising $1,000Office space $2,000Insurance $500Office supplies $200Travel $2,000Utilities $300Total $6,000 per year, equivalent to a revenue of $460,800. The values from Table 2 and 3 were used in calculating the point at which OmniSense will become profitable. Table 3: Operating Costs Cost Per Unit $30Price Per Unit $100Gross Profit Per Unit $70Total Monthly Cost
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