This survey is for a research project that is part of a Senior Tutorial in Applied Anthropology The goal for this survey is to understand consumer patterns in Newark Delaware This survey will take 10 15 minutes to fill out This survey is for a study about factors affecting consumer purchasing behavior This survey is anonymous For each set of questions below please check the box that most accurately reflects your honest opinions 1 Sex M F 2 Ethnic ascription 3 Age 4 Education level GED High school diploma Some college Associate s degree Bachelor s degree Master s degree Doctorate 5 Are you a university student Other Yes No 6 Are you familiar with the economic model of Free Trade 7 How informed do you consider yourself about national and international Yes No 1 I do not consider myself informed at all 3 I am somewhat informed 5 I am very informed National political issues environmental issues social issues economic issues 8 My highest priority as a consumer is Place a check in the box under the statement that most applies to you Note please define quality according to your own standards 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 The quality of the product regardless of its price Purchasing the highest quality product at the lowest price International 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 The least expensive option even if it is of lower quality 9 Imagine a 10 item that you would like to buy Not Would How much willing 5 10 20 30 40 50 pay more would to pay 10 50 11 00 12 00 13 00 14 00 15 00 even you be willing more more to pay for an identical item that is made under proven environmentally safe conditions without child labor with adult labor with guaranteed living wages enough for food shelter health coverage with guaranteed safe working conditions 10 There exists an emerging policy idea for international import export trade It is called fair trade FT Please rate your level of awareness of this policy idea Please rate your level of interest in this policy idea If you are knowledgeable about fair trade please rate your level of support for this policy idea Circle the statement that most applies to you I have never heard of FT I have heard of FT but don t know about it I am not interested in FT I am not knowledgeable about FT 2 I know a little bit about FT I know a fair amount about FT I am somewhat interested in FT I do not support FT I am neutral about FT I know a great deal about FT I am very interested in FT I strongly support FT 11 If you are familiar with Fair Trade products please indicate which items you have seen marketed as Fair Trade Coffee Tea Chocolate Clothing Jewelry Handcrafts Household Items Produce Other please specify Place a check in the boxes for all that apply 12 Please indicate which items you have purchased that were marketed as Fair Trade Coffee Tea Chocolate Clothing Jewelry Handcrafts Household Items Produce Other please specify Place a check in the boxes for all that apply 13 Consider the following statements and place a check in the box that most accurately describes your opinion When I am at a store buying clothes it is important for me to know the country where they were made When I am at a store buying clothes it is important for me to know the working conditions of the people who made the clothes When I am at a store buying clothes it is important for me to avoid some companies brands because they have bad reputations for exploiting workers Have not considered this 3 Not important Somewhat important Very Important 14 As an individual consumer how important is it for you to make purchasing choices based on their impact on Have not considered this Not important Somewhat important Very important social issues for example laborers do not have access to health care or education political issues for example the government does not enforce corporate regulations environmental issues for example making the product causes harmful pollution economic issues for example the product is inexpensive because it is made by under paid laborers 15 You have just purchased a pair of sneakers for 100 from a company based in the United States The shoes were made in Indonesia Please estimate the amount of money that goes to each party below Factory laborer who made the shoe Manufacturing Company in Indonesia Company in the United States U S retail store 16 Generally speaking how would you rate the degree to which your beliefs influence your consumer choices ethical moral beliefs religious beliefs political social beliefs environmental beliefs 1 my beliefs do not influence my consumer choices at all 3 my beliefs somewhat influence my consumer choices 5 my beliefs are the deciding factor in my consumer choices 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 17 Do you intend to learn more about Free Trade in the future Yes No I don t know 18 Do you intend to learn more about Fair Trade in the future Yes No I don t know 4 If you would like to comment on any questions or elaborate on any of your answers please use the space below Please indicate the number of the question that you are referring to Thank you very much for your participation 5
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