Online Television: A New Era in Anytime, Anywhere ProgrammingOnline TelevisionSlide 3HistorySlide 5TechnologySlide 7Four Major Television NetworksABCABC’s 14 current regular / online TV showsABC’s 2 “online only” TV showsCBSCBS’s 15 current regular / online TV showsCBS’s 12 “online only” TV showsNBCNBC’s 13 regular / online TV showsNBC’s 4 “online only” TV showsFOXFOX’s 12 regular / online TV showsFOX’s 4 “online only” TV showsInteresting Articles to ReadThe Current State of TV ViewershipHow the Internet Has Changed TVHow the Internet Has Changed the Entertainment IndustryHow the Internet has changed the entertainment industry, cont.Porter’s Competitive Forces ModelIndustry CompetitorsIndustry Competitors, cont.New EntrantsSubstitutesSuppliersBuyersBuyers, cont.Questions or Comments?1Online Television: Online Television: A New Era in A New Era in Anytime, Anywhere Anytime, Anywhere ProgrammingProgrammingPatrick Bautista, Miyuki Akasaka, Joe BeltonPatrick Bautista, Miyuki Akasaka, Joe BeltonHTM 304, Dr. FangHTM 304, Dr. Fang05/08/0705/08/07Online TelevisionOnline TelevisionOverviewOverviewWhat Exactly is Online TV?What Exactly is Online TV?Ideal Viewers for Online TVIdeal Viewers for Online TVOnline TelevisionOnline TelevisionAdvantagesAdvantagesOn DemandOn DemandFreeFreeNever Miss OutNever Miss OutDisadvantagesDisadvantagesEmbedded CommercialsEmbedded CommercialsMinimum System RequirementsMinimum System RequirementsHistoryHistoryWhen Online TV StartedWhen Online TV StartedTrials and Test RunsTrials and Test RunsFull ImplementationFull ImplementationHow Online TV StartedHow Online TV StartedTechnology ProgressionTechnology ProgressionNew Way of Using the InternetNew Way of Using the InternetCombining MediaCombining MediaHistoryHistoryInfluencesInfluencesStreaming Videos (YouTube)Streaming Videos (YouTube)TiVo / DVRsTiVo / DVRsVideo on Demand (Pay-Per-View)Video on Demand (Pay-Per-View)Taping (VHS)Taping (VHS)Re-RunsRe-RunsTechnologyTechnologyMinimum PC Minimum PC RequirementsRequirementsCable or DSLCable or DSLWindows 98Windows 981.5 Ghz Pentium 4 1.5 Ghz Pentium 4 CPUCPU128 MB RAM128 MB RAM32 MB Video Card32 MB Video CardMinimum Mac Minimum Mac RequirementsRequirementsCable or DSLCable or DSLApple Mac G4Apple Mac G4OSX 10.2.8OSX 10.2.81.5 Ghz CPU1.5 Ghz CPU256 MB RAM256 MB RAMTechnologyTechnologyNetwork’s Required Network’s Required ProgramsProgramsAdobe Flash Player 9Adobe Flash Player 9Windows Media PlayerWindows Media PlayerReal Media PlayerReal Media PlayerBroadband vs. Broadband vs. SatelliteSatelliteThe PotentialThe PotentialRevolutionize Revolutionize Television?Television?Four Major Four Major Television Television NetworksNetworksABC ABC CBSCBSNBCNBCFOXFOXAll free showsRequire DSL, Cable, or higher bandwidthABCABCwww.abc.comwww.abc.com14 current online TV programs 14 current online TV programs availableavailable2 “online only” TV* programs available2 “online only” TV* programs availableShows are varied in the amount of time that Shows are varied in the amount of time that they are offered for viewing. Can be from they are offered for viewing. Can be from within the last 2 episodes or can be whole within the last 2 episodes or can be whole season.season.Need Adobe Flash 9Need Adobe Flash 9Commercial every 10 minutesCommercial every 10 minutes*Not available for live broadcast. Internet viewing onlyABC’s 14 current regular / online ABC’s 14 current regular / online TV showsTV showsDancing with the StarsThe BachelorThe Knights of ProsperityAccording to JimLostUgly BettyGrey’s AnatomyOctober RoadOctober RoadSix DegreesSix DegreesDesperate Desperate HousewivesHousewivesBrothers and SistersBrothers and SistersDay BreakDay BreakWhat About BrianWhat About BrianNotes From the Notes From the UnderbellyUnderbellyABC’s 2 “online only” TV ABC’s 2 “online only” TV showsshowsMen in TreesMen in TreesVoicemailVoicemailCBSCBSwww.cbs.comwww.cbs.com15 current online TV programs are available15 current online TV programs are available12 “online only” TV programs are available12 “online only” TV programs are availableShows are varied in the amount of time that they Shows are varied in the amount of time that they are offered for viewing. Can be from within the are offered for viewing. Can be from within the last 2 episodes or can be the whole season. last 2 episodes or can be the whole season. Need Windows media player or Real media Need Windows media player or Real media playerplayerCommercial every 10 minutesCommercial every 10 minutesCBS’s 15 current regular / online CBS’s 15 current regular / online TV showsTV showsArmed and FamousArmed and FamousThe ClassThe ClassCSICSICSI : MiamiCSI : MiamiCSI: New YorkCSI: New YorkHow I Met Your How I Met Your MotherMotherJerichoJerichoNCISNCISThe New Adventure The New Adventure of Old Christineof Old ChristineNumb3rsNumb3rsThe PapditsThe PapditsRules of Rules of EngagementEngagementSharkSharkSurvivor : FijiSurvivor : FijiThe UnitThe UnitCBS’s 12 “online only” CBS’s 12 “online only” TV showsTV shows15 Seconds15 SecondsThe Amazing RaceThe Amazing RaceAnimate This!Animate This!BBQ BillBBQ BillFinish LineFinish LineThe Green RoomThe Green RoomHoliday MomentsHoliday MomentsHouse CallsHouse CallsInTurnInTurnLA DiariesLA DiariesRoad to PriceRoad to PriceSurvivor LiveSurvivor LiveNBCNBCwww.nbc.comwww.nbc.com13 online TV programs available13 online TV programs available2 “online only” TV programs available2 “online only” TV programs availableShows are varied in the amount of time Shows are varied in the amount of time that they are offered for viewing. Can be that they are offered for viewing. Can be from within the last 2 episodes or can be from within the last 2 episodes or can be whole season.whole season.Commercial in the beginning of the Commercial in the beginning of the showshowNBC’s 13 regular / online TV NBC’s 13 regular / online TV showsshows30 Rocks30 RocksAndy BakerAndy BakerThe ApprenticeThe ApprenticeThe Black The Black DonnellysDonnellysFriday Night Friday Night LightsLightsHeroesHeroesMy Name is EarlMy
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