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CSU JTC 300 - Writing for the Web

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Current LecturePhysically DemandingScreens = rear projectionRadiant lightUnnaturalBehind textPrint = light reflection from printed mediumPossibility of natural lightHigh DemandsScreens require more concentrationPhysiologically fatiguingFlicker not consciously detectableIncreased cognitive load/brain activityPersonal perceptions of comprehension abilitiesThree Key AspectsSearchabilitySearch engine optimizationKeywordsEspecially in headersOther sites link to youScanabilityTight, bright writingBulleted listsWhen necessary (don’t overuse)Short itemsEach item can complete introductory thoughtLinkabilityInternalExternalAlways check linksAudience NeedsPeople read based on knowledgeRead in non-sequential order to fill gapsSpecific, needed infoSpatial markers help guide readersScanabilityVisual AppealKeeping it ChunkyAverage memry span 5-7 chunksShorter paragraphsShort listsBold type I Headers = spatial markersBulletsSans Serif FontsAudience Needs (Contin.)Technologically savvy?Additional navigation possibilitiesLinks, scroll bars . . . SWEET!Wait, are they?DistractionsTedious scrollingSpatial blurringReview: Concise, Concrete, Complete, Correct, Courteous, ClearOrganizationInverted pyramid vs. Chronological orderIdentify audienceIdentify purposeJTC 300 1nd Edition Lecture 14 Outline of Last Lecture I. ResearchII. Types of ResearchIII. Basic Search StrategiesIV. ResourcesOutline of Current Lecture II. DemandsIII. Three Key AspectsIV. Audience NeedsV. Visual AppealCurrent Lecture Physically Demanding Screens = rear projection- Radiant light- Unnatural- Behind text Print = light reflection from printed medium- Possibility of natural light High Demands- Screens require more concentration- Physiologically fatiguingo Flicker not consciously detectable- Increased cognitive load/brain activity- Personal perceptions of comprehension abilitiesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Three Key Aspects Searchability- Search engine optimizationo Keywords Especially in headers- Other sites link to you Scanability- Tight, bright writing- Bulleted listso When necessary (don’t overuse)o Short itemso Each item can complete introductory thought Linkability- Internal - External- Always check links Audience Needs- People read based on knowledgeo Read in non-sequential order to fill gapso Specific, needed info- Spatial markers help guide readers- Scanability Visual Appeal Keeping it Chunky- Average memry span 5-7 chunks- Shorter paragraphs- Short lists- Bold type I Headers = spatial markers- Bullets- Sans Serif FontsAudience Needs (Contin.)- Technologically savvy?- Additional navigation possibilitieso Links, scroll bars . . . SWEET!o Wait, are they? Distractions Tedious scrolling Spatial blurringReview: Concise, Concrete, Complete, Correct, Courteous, Clear Organization- Inverted pyramid vs. Chronological ordero Identify audienceo Identify


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CSU JTC 300 - Writing for the Web

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