FHCE 3100 Lecture 14 Outline of Current Lecture II. EXAM 2III. Ch.8  Food and The Consumer Current Lecture The Obesity Epidemic More likely to die from this than Ebola  This is in our control for most of us State-specific prevalence of obesity amount US adults, by race/ethnicity, 2006—2008  DEFINITION: Body mass index (BMI) of 30 or higher  BMI: a measure of an adult’s weight in relation to his or her height, specifically the adult’s weightin kilograms divided by the square of his or her height in meters One expert places obesity-related medical costs at around $190 billion annually  Overall, on average, persons who are obese spend #3,271 per year more for medical care than did normal weight people  By 2018 Rising obesity will cost US health care $244 billion a year  Obesity and Medical Costs Nearly 21% of US medical costs can be blamed on obesity, according to new research (Cornell University) *so 1/5  Men and Women  Obese men rack up an additional $1,152 per year in medical costs  Obese women spend an additional $3,613 per year  Women carry extra weight in different places  Obesity has risen 34% since 1960 Diseases and Conditions caused or complicated by obesity Hypertension (high blood pressure—having to work harder) Type 2 diabetes  Coronary heart disease  Stroke  Gallbladder disease Osteoarthritis Sleep apnea and respiratory problems You fall asleep and stop breathing  Some cancers (endometrial, breast and colon)  Obesity and Tax dollarsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Many of these “obesity dollars” are being spent through the Medicare and Medicaid programs  Medicaid is for low income and 100% funded by tax dollars, Medicare is for elderly  Programs that are funded by tax dollars 1.45% of paycheck for Medicare  Children and Obesity In just two decades, the prevalence of overweight doubled for US children from 6 to 11—from 7% to 18%  Teenagers and Obesity In just two decades, the prevalence of overweight American teenagers has QUADRUPLED Childhood obesity alone is responsible for $14 billion in direct medical costs  *Health care costs go up every year, everyone is bearing the burden  Obesity in Youth For white Americans, 17.5% of males and 14.7% of females  For black Americans, 22.6% of males and 24.8% of females For Mexican Americans, 28.9% of males and 18.6% of females  So what? Why do you as a young consumer care about conditions caused by the country being overweight?  Because we are paying for it!  When we are in the work force obesity will have risen even more  Obesity and work $164 billion—The Society of Actuaries estimates that US employers are losing this amount in productivity each year due to obesity-related issues with employees  $6.4 billion—every year, this amount is estimated to be lost due to employee absenteeism related to obesity  Employers can now charge obese/overweight employees an additional 30-50% more for their health insurance should the employee refuse to participate in a wellness program designed to lose weight  Ex. Wells Fargo has gym and rewards employees who use it with less health insurance amount  Obesity on the road Vehicles carrying around obese overweight Americans burn almost one billion additional gallons of gasoline each year (nearly 1% of total gasoline usage)  This also affects the environment  Obesity in the air $1 billion—US airlines are consuming an extra 350 million gallons of fuel per year due to overweight passengers  You know WHAT obesity is…now WHERE is it?  1995—the west side is all less obese than east b/c they are outdoors more (except Georgia and upper east), obese then was 15-20%  2000—now 20% or more exists, Georgia is here, Colorado is still 10-14% 2005—now 30-34% exists, here is Louisiana and Mississippi, think about poverty in the south, also west Virginia, *Direct correlation between poverty and obesity  2009—the most obese area has expanded, now into Oklahoma, Tennessee, etc. and surroundingareas highest diabetes rate down in the south (GA, MI, AL)  69% of US adults are overweight or obese (BMI > 25)  Obesity and College  In a study funded by the FCS college researchers discovered that UGA students are willing to grade overweight students’ papers/presentations lower just because they are overweight (Moorman & Wicks-Smith)  Today’s Consumption Behavior Consumer choices are determined by: Tastes and preferences Habit and convenience Culture, emotions and values  Cost Nutrition, health benefits and body image  Innovation and marketing  Who can forget… Green ketchup in 2000, this did not last very long  Discussion