UWEC POLS 110 - Political Socialization and Public Opinion (2 pages)

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Political Socialization and Public Opinion



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Political Socialization and Public Opinion

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Public opinion and public knowledge


Lecture number:
10
Pages:
2
Type:
Lecture Note
School:
University of Wisconsin-Eau Claire
Course:
Pols 110 - American National Politics
Edition:
1

Unformatted text preview:

POLS 110 1st Edition Lecture 10 Outline of Last Lecture I Methods of preventing voting participation II Gerrymandering III Brown v Topeka Board of Education IV V Civil Rights Government s response to Civil Rights Movement VI Women s Rights Outline of Current Lecture I The nature of public opinion II Variability III Intensity IV Relevance V Latency VI Political knowledge VII Sampling theory Current Lecture I II The nature of public opinion a Public opinion opinions of citizens that are openly stated i How informed is public opinion b Informed opinion is generally deeper opinion c Lack of information creates shallow opinion more likely to fluctuate over time d Private opinion what people REALLY think can t measure Variability These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute III IV V VI VII a Public opinion can change quickly this is generally true of issues that are new or situations that change rapidly i Abortion is a low variability issue ii Low variability issues not going to change people s opinions iii High variability you can change opinions Intensity a How strongly people feel about political issues Connected to relevance Relevance a Does the issue matter to you right now b Issues that aren t clearly relevant tend to have low intensity Latency a unknown opinion people may not realize they have a certain opinion until a political issue brings it out in debate often based on little information b We develop this opinion on other things we know about that seem relevant c Also hard to know if people are forming a latent opinion d Politicians before bringing an issue up have to make sure people know the issue Political knowledge a Not the same as public opinion b Factual knowledge about structure and process c More political knowledge generates more fact based opinions Sampling Theory a The Literary Digest and George Gallup i Gallup tried to figure out what the



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