CCI 150 1st Edition Lecture 14Outline of Last Lecture I. Radio as MediaOutline of Current Lecture I. Radio Continued II. Television as MediaCurrent LectureI. Radio Continued1.) Ubiquity: 6.6 radio receivers per household. 200 million tune in at least once a week.2.) Scope of Radio Industry: 13,000 radio stations are licensed by the government. Many also live stream worldwide. 3.) Three main formats: Music, News/talk, Ethnic/ Specialty.4.) Emerging Competition: iPods, Satellite, Live streaming, Pandora, Last.FM, Spotify, andother internet radio sources. 5.) Radio Technology: - AM and FM (Amplitude Modulation- think of controlling the heights of the radio waves. They work by the traveling along earth’s electromagnetic field. Frequency Modulation- the frequency of the waves that are controlled.)- Clear channel stations – NOT the company called that (something that the FCC created to help people that didn’t live near a radio station. They are AM stations that are allowed to boost their power at night, so they can reach much further away.)- More corporate ownership (consolidation) (Big companies to buy up smaller ones) - More Syndication (produced in one town but it’s sold to many different radio stations around the country. Ex: Rush Limbaugh, Dave Ramsey) (Controversial because it takes away local jobs and local flavor)- More Automation (Pre-programmed non-local stations) (while the broadcast is going on there isn’t an actually anyone at the station. Recorded programming playing)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.When Benny Smith Comes, Things to listen for: How to get involved, positions available for students, types of programming, characteristics of college radio, awards won by WUTK, how FCCregulations affect non-profit stations, His views of corporate (non-local) radio.II. Television as Media1.) Television’s Impact:- 98% of Americans have a TV- TV is on seven-eight hours a day in typical American home- Brought people home and kept them there- Advertisers spend millions on TV because it works- TV influences us and vice versa- Books (TV both hurt and helped books. Fewer people bought books for recreational reading, but it gave the book industry more ways to promote books and a lot of movies are made from books so the book industry profits from this.- Newspapers (TV killed evening newspapers.)- Magazines (TV stole a lot of magazine advertising.)- Music (Helped give music a new market, then eventually lead to MTV and things like that.)- Movies (They were afraid that movie theaters would go out of business, but actually TV helped the movie industry because most movies make more money in the after market rather than in their original theater release. )- Radio (TV had the biggest impact on radio – It nearly died and had to reinvent itself to survive.) 2.) TV Technology- Three traditional methods of delivery: Broadcast (airwaves), Cable, Satellite, But now we also get TV on demand via computer. 3.) Everyone wanted ‘radio with pictures’. Inventor who made it work was named Philo Farnsworth. He was an Idaho farm boy, but was very interested in electronics/ technology. One day he was plowing a field, and this lead him to use the pattern in which he was plowing could be used to make TV work. Using the pattern of plowing to fill your screen with the image, so quickly your naked eye cannot detect it. He went and told his science teacher and then later theteacher testified him in court, so that’s why he is credited with the invention of TV.4.) Other companies and researchers standardized the technology (RCA, Zworkyn, Sarnoff – remember him from 1912?). TV was first demonstrated to public at 1939 World’s Fair, but WWII delayed development. After that, TV developed FAST because of radio model, and with private (business)