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Immersive Events daniel koppichHistorical example 1LASCAUX: created by prehistoric man 30,000 years ago. Engravery and drawing work, bas relief. Dimensionality of the forms. Technology: chewed the pigments and spit them out to make paint. Social implications: lets us see through their eyes, their interpretation of the world, they are the first records of human activity which are intentional and have meaning.Historical example 1LASCAUX: created by prehistoric man 30,000 years ago. Engravery and drawing work, bas relief. Dimensionality of the forms. Technology: chewed the pigments and spit them out to make paint. Social implications: lets us see through their eyes, their interpretation of the world, they are the first records of human activity which are intentional and have meaning.Historical example 2CHARTRES CATHEDRAL: this is home to some of the most renowned stained glass in France, if not the world. When the light filters through the stained glass, the colors come alive and the images glow. To this day, artisans have not discovered how to make stained glass of such a high caliber. With the endless reverberations of the Gregorian chant and the vibrant stained glass, Chartres instilled a sense of awe upon its visitors. In the Middle Ages the Church played a primary role in the lives of Christians. It was one of the most important institutions and wielded great power. In most cityscapes of the time, the cathedral towers dominated the skyline.Historical example 3THE BAYEUX TAPESTRY: An embroidered tapestry 230 feet long depicting William the Conqueror’s invasion of England. The tapestry provides a detailed account of warfare in the 11th century and documents important historical events like the Battle of Hastings.Media Art example 1CAMERON MCNALL, R-G-B: patterns of red, blue, and green colored lights are sequenced by people calling in with their cell phones. This experiment in the manipulation of a public space took place at SCI-Arc.Media Art example 2CHRISTIAN MOLLER, LIGHT BLASTER: an “immaterial membrane” created by a laser hitting a spinning mirror. The light field pulsates back and forth towards the viewer according to his pulse and the rate of his heartbeat.Media Art example 3CHRISTIAN MOLLER, BITWALLS: these bitmapped images are based on molds of prisonsers’ faces. Bitwalls are Moller’s response to the banal LED displays which dominate in Times Square and Ginza. One of the most interesting applications of this bitwall is in the form of a freeway sound dampening wall in Germany.Art example 1ROBERT SMITHSON, SPIRAL JETTY: a giant coil built of mud, rocks, and salt encrustations, in the Great Salt Lake. It recently reemerged from the water due to a drought. Smithson was part of the earthwork movement in art that was opposed to the commercialism of art galleries. There is a current debate over restoring the spiral jetty as the artist was fascinated by entropy and disintegration in nature. The piece is described by the artists wife as a “vortex that draws in everything in the landscape around it.”Art example 2GURSKY, HONG KONG STOCK EXCHANGE: Large scale photography which attempts to portray the grand scheme of things. In many cases he uses digital manipulation to achieve this effect. Gursky plays the role of an objective outsider. His works are sublime.Art example 3JAMES TURRELL, RODEN CRATER: Turrell likes to play with light and toy with our sense of perception. His works put people in a state of silent contemplation, meditation, and patience. With his ongoing Roden project, Turrell is transforming an extinct volcano in the Arizona desert into a celestial observatory. The visitor walks through a series of tunnels strategically lit by shafts to the outside. The project is about light and space.Architecture example 1ROGERS + PIANO, CENTRE POMPIDOU: this museum of modern art in Paris by Richard Rogers and Renzo Piano is essentially an inside out building. All the HVAC is on the exterior. The color scheme indicates the various uses for the pipes. The structure communicates its function through this color coding scheme.Architecture example 2CHRISTIAN MOLLER, KINETIC LIGHT SCULPTURE: A reactive building façade that adjusts its color depending on the current environmental conditions. The façade becomes a dynamic extension of the environment.Architecture example 3TK ARCHITECTS, IT HOUSE: the modern pre-fab house. The iT house is a “high design alternative for today’s living needs.” The house is customizable with different skins by various graphic designers. The density of the skin determines the level of privacy.Communication Design example 1ASHOK SUKUMARAN, BLUE YUCCA RIDGE: “A living warning sign- a landscape intervention.” Blue Yucca Ridge is a monument to a mistake, a warning sign to future humans of a radioactive waste dumping site. Genetically modified blue yucca plants will demarcate this area.Communication Design example 2GEORGE YU, IBM CONFERENCE TABLE: George Yu Architects for the IBM Center for e-Business Innovation, Chicago. From the George Yu website: Our goal was to create an alternative to the conventional corporate boardroom table with all its inherent hierarchies. Information technology has been integrated into the tables to make the delivery of images and sound to appear “magically” out of nowhere and to completely integrate with the table’s material esthetic. Ceiling-mounted projectors beam images onto the tabletop, distributing visual information to each person sitting around the table. Using familiar, intuitive handheld tools, users interact with a highly dynamic graphical interface that is projected on the table surface in front of them and with others at the table. It avoids typical notions of a conference table through its smooth and seamless material quality and its specialized guitar pick shape, designed to provide optimal viewing of the room’s large front screen while creating a less traditional seating configuration, one more amenable to non hierarchical group interaction.Communication Design example 3IDEO, PRADA DRESSING ROOMS: dressing rooms for the Prada Store in Soho, New York City. These interactive dressing rooms enhance the relationship between the customer and the sales representative. From the IDEO website: It is presented as a simple eight-foot-square glass booth. One wall forms the door, which the customer can make opaque for privacy during changing or clear to show off a garment to someone outside the booth.


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UCLA DESMA 170 - 01

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