POLS 1101 1st Edition Lecture 10 Outline of Last Lecture I. Public OpinionA. DefinitionB. Controversial topicsII. Agents of SocializationA. PrimaryB. SecondaryOutline of Current Lecture I. Framing EffectA. EquivalencyB. EmphasisII. Agenda SettingIII. PrimingIV. Persuasion Current LectureI. Framing Effect- The link between public opinion and representation is the media- How well does the media shape us and listen?- Equivalency is your preference and choice is contingent on wording and how it’s described- Words are logically equivalent- For example: 5% fat or 95% lean- Emphasis is most common framing effect in politics- Framing violates actions and opinions- It is an elite driven model- Contextualizing takes framing effect away- Attitude is a summation of considerations and the weight of these considerations - Opinion is a function of your party identificationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Framing effect occurs when someone communicates something to people and causes us to give greater weight to that issue- Emphasizes some relevant information- Free speech of public speaking?II. Agenda Setting- Media’s reflection of news causes you to take higher priority on something- The media are gatekeepers- Media goal=profit- The media is not successful in telling you what to think but is successful in telling you what to think about- Frames are unnecessary III. Priming- Almost the same as framing effect- Subconscious, rooted in psych- Things that could affect you but should not- Unconscious process that affects our attitudesIV. Persuasion - Changing someone’s opinion- Convincing someone of a different opinion - Change in the weight of your
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