CCI 150 1st Edition Lecture12Outline of Last Lecture I. Magazine’s ContinuedII. NewspapersOutline of Current Lecture I. Newspapers continuedCurrent Lecture I. Newspapers Continued1.) There are different sizes and shapes of newspapers:-Broadsheets- the average long newspaper shape. Ex: Daily Beacon -Tabloids- a size and shape of a newspaper. More square. Smaller than a regular newspaper. Basically just a broadsheet turned on its side.- Newsprint- the cheaper paper that newspapers are printed on.2.) Parts of newspapers:- Above the fold: literally the content that is above where the newspaper folds. The most important part of the newspaper. The most seen part of the newspaper. Usually there are two or three headlines above the fold and some sort of art (usually a photograph)- The Flag: is also located above the fold. It is the logo. Ex: The News Sentinel, The Daily Beacon. - The Ear and other promo spots: It’s in the top corner. It’s like a little promo for a story that is in the paper elsewhere. - The Mast: located inside of the paper. Has all the basic information aboutthe newspaper in it. Like the editors, writers, date, edition number, etc.- Advertisements:-Display- the regular kind. Can be anywhere in the newspaper. Just an average ad. -Classified- listed by a certain classification. Little ads. Looking for apartment, job, for sale, etc. Not as big of a money maker anymore because of things like craigslist, ebay, etc. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.*Make sure you remember this as an example of how technology is changing the media industry. - The news hole: Ads go in first. The space left is 30-40 percent. The news hole is the space left over after ads go in. *The size of a newspaper is never dictated by the amount of news there is. It is only decided by how many ads you sell.*- Information: Not necessarily news. Ex: stock market news. Really more information than news. - News: Obviously. - Feature: human interest pieces. Not truly news. Ex: a guy that builds model trains for a hobby. Ex: a little dog that was lost for two years and then comes home. Can usually tell if something is a feature because it’s not very timely. - Opinion:-Editorials: Official opinion of the newspaper itself. They don’t have a byline (You cannot see who wrote the story.) -Columns: Opinion of the person who wrote it. Usually has a picture of the person with their name next to it. -Letters to the Editor: Opinion of a reader. They always have the name of who wrote it and where they are from. A good ethical newspaper will publish letter that criticize the paper. 3.) There are several newspaper trends:-Shift from evening to morning newspaper reading. A lot of evening newspapers died. Caused by television.- There are fewer daily newspapers as a whole. In the recent recession a lot of newspapers died. - There are now more Sunday editions. - More suburban weeklies because more people are moving to the suburbs and they cover only very very local news. Ex: Farragut Press- Pay walls. Making you pay for information you access online. - More online content overall- You: Our generation is not really reading newspapers, so newspapers are trying really hard to put info out that will interest us. - Consolidation: Consolidation of ownership. There are fewer owners all the time. The big companies are buying up the little ones. Clustering: owning newspapers that are grouped in a geographic area. Someone would buy up all the newspapers in the greater Chicago area. Another reason this is done is because they can leverage advertising as well. Also it cut costs. -Cross ownership: Might own more than one type of media. Own both newspapers and a radio station.- Convergence: Using audio, video, etc because they are not JUST print on paper anymore. - Commoditization: The idea that people are treating news like a commodity and people are no longer brand loyal. (meaning people are just buying news but don’t really care where it comes from.) News Snacking: we snack on newsall day . We just get news instantly and from many different sources. We don’t wait for our daily newspaper everyday to see what is happening. We don’t wait for one big ‘news meal’- Content over delivery method: the content of the news is more important than the actual paper. Will get news to you however they can. - Niche Content: Content that is really desired by that particular audience. - Hyper local content: In other words, very local content. 4.) There are several Types of newspapers.- National Dailies: New York Times- Metropolitan Dailies - Hometown Dailies- Community Weeklies: Very Very local- Rural Weeklies: Similar to community weeklies but in a rural area- Shoppers: 90-95 % advertising- Alternatives and Minority: usually serve a particular community. Ex: a Spanish newspaper, a religious newspaper. 5.) Newspapers in the future: What gives us hope? -Journalists say it’s been a tough few years, but a need for information, new ideas, won’t change. Journalist use the phrase ‘fail faster’ meaning to try new ideas to see what works and what doesn’t.-Financial stability: venerable papers with big debt have failed. Remaining papers are making double digit profit still-Value in content: Newspaper content is respected. Becoming platform