NEW YORK INSTITUTE OF TECHNOLOGY School of Management I. COURSE NUMBER AND TITLE INTL 710 - Export/Import Operation and FinanceII. FACULTY Dr. Abram Poczter Mailing Address: New York Institute of Technology School of Management 324 Wisser Library Old Westbury, NY 11568 TELECOMM: Tel: (516) 686-7708 (Voice-mail Box, O.W.) (212) 261-1595 (Office, Metro) Fax: (516) 484-8328 Internet E-mail: [email protected] OFFICE HOURS: TBAIII. COURSE DESCRIPTION The course is designed to provide the students with understanding of export/import activities as a stand-alone function as well as an integral part of firms global strategy. Principally, the course consists of two parts. Part I of the course will briefly overview the historic backgroundof the international business, as it relates to export/import of goodsand services and as it relates to the Corporate strategy and the models related to the basic concepts underlying the trends in, and the dynamic interaction between the economic, legal, political, cultural, socio-demographic, and competitive elements of the external environment will be discussed. It will also include a survey of the marketing research methodology related to the validationof the theoretical concepts as well as the assessment of the market threats and opportunities in various market segments.1Part II of the course will be devoted to the discussion of the development, implementation and control of the export/import operations with emphases on marketing mix and financing.IV. COURSE OBJECTIVES Upon successful completion of the course a student will understand the role played by export/import operations within the context of overall business strategy of a firm. S/he will be able to develop a detailed plan for export/import activities, including: evaluation of market conditions and sales potential, determination of the marketing mix and financing, as well as the documentation requirements. V. TEXTBOOK AND OTHER MATERIALS A. Required Textbook:1. Wells, L. Fargo and Karin B. Dulat, Exporting: From Start to Finance. McGraw-Hill, 1996. 2. Importing into the United States. Department of the Treasury, United States Customs Service, 1993 B. Recommended Textbooks and Pamphlets: 1. Long Island International Trade Desk Manual. Island-Metro Publications, 1994 (will be available in class - free of charge) 2. Trade Secrets - The Exporter and the Bank. Fleet Bank, 1994 3. Branch, Alan. Elements of Export Marketing and Management. Chapman and Hall, 1990 4. Goldsmith, Howard R. Import/Export: A Guide to Growth, Profits, and Market Share. Prentice Hall, 1989 The following are textbooks in the related area of international business: 1. Albaum, Gerald, et.al. International Marketing and Export Management. Addison-Wesley, 1996 2. Ball, Donald and Wendell McCulloch, International Business, Irwin, 1995 3. Daniels, John, D., Ernest W. Ogram, Jr., and Lee H. Radebaugh, International Business: Environments and Operations, 3rd. ed., Addison-Wesley Publishing Co., 1982 4. Robock, Stefan,H., and Kenneth Simmonds, International Business and Multinational Enterprises, 3rd. ed., Richard D. Irwin Inc., 1993 5. Root, Franklin, R., International Trade and Investment, Seventh Edition, South-Western Publishing Co., 19942C. Other Materials: 1. www.stat-usa.gov (on Internet) School of Management has acquired a license to STAT-USA, a “one-stop shopping” for everything you wanted to know about the world’s export/import operations. STAT-USA is an attempt (pretty successful) to put in one place the myriad of data bases generated by Federal Government’s departments and agencies (Commerce, State, CIA, etc.). The most prominent component is the NTDB (National Trade Data Bank), containing, among other things, Business Leads (who is looking to import crab legs #2) to the Basic Guide to Exporting (who needs to buy the textbook?). Start browsing – immediately! Do remember to get STUD account, which is your gateway to Internet, for which you have already paid the fee. 2. 1-800-USA-TRADE - Trade Information Center and Global Export Market Information Service of the Department of Commerce. Automated fax retrieval service. Voice-menu driven. Information is faxed to a number you indicate. Essentially the same information is available on the Web, at: http://www.ita.doc.gov VI. COURSE REQUIREMENTS 1. TERM PROJECTAllowable types of term project are:A. Traditional research paper: A1. Exporting (select a product) Into (select an international market) -OR- A2. Importing (select a product) Into United States. One should, at the beginning of the course gather some encyclopedic information on the market/country of interest This type of a paper will contain the analysis of the market environment, proposed market segmentsand the marketing mix, organized along the lines of a business plan, as well as the list of further sources, references, etc. 3B. More specific topics in export/import operations and financing of interest to you, such as:B1. Channels of distribution in, for example - Japan, and its impact on export strategyB2. Government policies and programs aimed at stimulation of exportsB3. International Agreements affecting export/import strategiesB4. Sources and forms of financing of export/import operationsTopics and detailed outlines of the papers must be submitted for acceptanceprior to the date of Midterm ExaminationNote: Term Projects, regardless of the selected type, must comply with the general standards for term papers in a graduate course, I.E., typed, original, direct citations enclosed into quotation marks, footnoted, etc. Projects deadline is the day of the Final Exam. Missing the deadline will result in an issuance of a grade one level below its actual worth. Plagiarism of any sort will be punished by issuance of F-grade for the course.In search for a topic of the paper as