Clara D. Kahle, MBA, Instructor – contact at: [email protected] Department of Foundational Studies offers services to support your learning and to meet any special needs you may have. Learning support services include private tutors and writing assistance, as well as assistance for students with special needs...What to do if you are unable to complete this courseCALCULATING YOUR GRADE…POINT VALUES…Student Contract 5 ptsOutlines for each section (4 x 10 pts.) 40Marketing BUA 230 Principles of Marketing This course provides an opportunity for students to analyze the marketplace to identify customer wants and needs and develop strategies to satisfy them. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Clara D. Kahle, MBA, Instructor – contact at: [email protected] Class Website: https://jetnet.jccmi.edu JCC Distance Learning Support: [email protected] Or call 517-796-8408 or 888-522-8744 To speak to your instructor by phone, please send a message to the above email address giving your phone number and hours of availability. Your call will be returned promptly. Textbook: Contemporary Marketing Boone & Kurtz, 14th Edition South-Western, copyright 2008/2010 www.ichapters.com ISBN 13: 978-0-324-58203-1 Other materials are not required Order online at http://www.jackson.bkstr.com or other sites such as http://www.amazon.com . How to be successful in this course: 1. Plan your schedule. Plan ahead on your calendar to participate on-line. Login to the class website the required minimum of 2-3 times per week to stay up to date on announcements and assignments. Use the Course Calendar as a guide for all due dates. 2. Read chapters as they are assigned. The textbook is your key source of information for this class. On-line lectures support text materials and completing a self-check (mini-quiz) each week confirms your learning. 3. Turn in assignments on time. Assignments are due weekly, as this is not a self-paced course. Assignments are tied to the current topic in the text, lecture, and marketing plan. Points are earned toward your grade when assignments are completed on time. Points are deducted for late submission and semester projects turned in late receive zero points. 4. Participate in class discussion. Participation is required in Class Learning Forums each week. This is an important part of learning and points are awarded for participation (as part of the research required for your semester project). 5. Be professional in your work. Consider this an opportunity to develop good business skills, whether you are a full-time student or a business professional. Professional business writing skills are important on all papers and online communication. 6. Be flexible. The course calendar, assignments, due dates, or grade points may need to be changed to meet the needs of the class or the college. Check announcements regularly and be prepared for any mid-semester changes.7. Back-up your work. Create a file/folder on your hard drive titled BUA230. Keep a copy of your work on your hard drive AND on portable disk or flash drive. Writing assignments in this course are cumulative and electronic copies are needed throughout the semester. 8. Keep your work organized. Save your papers using your last name at the beginning of the file name so they are easily distinguished from others in the class. Also, include the name of the assignment. For example, if your last name is Sam Johnson, then save your first paper as: JohnsonBusinessOutline. This method allows your instructor to easily find your assignments as they are submitted, and keep them organized alphabetically under your last name. 9. Understand all requirements. By registering for this course you agree to the terms and expectations outlined in the course syllabus and student contract to be submitted the first week of class. Learning Objectives This course provides an opportunity for students to analyze the marketplace to identify consumer needs and develop strategies to satisfy and exceed customer expectations. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Students' knowledge, awareness, and/or experience will increase for each of the following: • Marketing language and trends • Market research techniques • Developing a marketing plan • Identifying a target market • Product/service planning • Distribution in the marketplace • Promotional and Pricing strategies Associate Degree Outcomes (ADO) This course addresses the following essential skills, knowledge, and abilities expected of college-educated people: • Demonstrate the ability to comprehend and use information including written (and oral) forms (ADO 2) • Demonstrate the ability to use a variety of problem-solving techniques and employ appropriate critical thinking skills (ADO 4) • Utilize the computer for researching and solving business problems (ADO 7) • Demonstrate the ability to identify key marketing concepts & apply them to a specific business (ADO 9) Expectations Students in this course are expected to: • Read all chapters and lectures as they are assigned; participate actively in class discussion • Have convenient and reliable access to computer equipment, printer, and internet • Make regular visits (2-3 times/week required) to the website for announcements, assignments, class discussion, and assessments. • Effectively communicate and interact with students and instructor • Complete all assignments on time; points are deducted for late assignments • Communicate regularly and give constructive honest feedback to the instructorParticipation Reports Student participation is reported to the college Registrar three times during the first half of the semester. Participation is reported as follows: • V = Satisfactory participation is Verified • H = Student needs Help (unsatisfactory participation in class discussion; assignments incomplete) • Q = Student may have Quit (lack of participation in class discussion; assignments incomplete; little or no communication) Students identified as needing Help will receive a call from the Center for Student Success and offered resources for assistance. Students who appear to have