JOURN 2100 1st Edition Lecture 6 Outline of Last Lecture I. We are covering news all the timeII. What is breaking news?III. What is the reporter’s role?IV. SourcesV. Tips and questionsOutline of Current Lecture I. Washington ProgramII. Strategic communication writingIII. Media KitsIV. News ReleasesCurrent LectureI. Washington Programa. Offers students an opportunity to spend a semester working and learning in the nation’s capital.b. Ex: NPR, NBC, National Geographic, Washington Post, CNN, CNBC, Bankratec. Info sessions October 9. i. 9-10 Tucker Forumii. 3-4 Spencer Roomd. Contact info= [email protected]. Strategic communication writinga. What do strategic communicators write?i. Advertising copyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.ii. Strategy briefsiii. Public relations materialsb. Characteristics of good writingi. Well researchedii. Tells a storyiii. Is purposefuliv. Good writing mechanics1. Information is organized well, grammar, style, etc.III. Media Kitsa. Provides reporters information on newsworthy eventsb. Includes background materialc. Goal is to promote brand while helping reporters do their jobIV. News Releasesa. Identify organization informationb. Standard elementsi. Dateii. Release informationiii. Contact informationiv. Headlinev. Dateline (where did news originate)c. Inverted pyramid approachd. What makes a good news release?i. Localizedii. Timelyiii. Has news value and impactiv. Include visualsv. Researched right person to send it tovi. Well written and well sourcedvii. Includes key search terms-easy to finde. Problems with news releasesi. Poorly writtenii. No local interestiii. Too promotionaliv. Sent to wrong media outletv. Sent to wrong personvi. Timing is badf. 50% of news content originates from public relation