CCI 150 1st Edition Lecture 11 Outline of Last Lecture I. Becoming an AuthorII. Evaluating BooksIII. Magazines as MediaOutline of Current Lecture I. Magazine’s ContinuedII. NewspapersCurrent LectureI. Magazine’s continued1.) Award winning covers: They were provocative. Compared to regular news, magazinesusually have a view point. They have been controversial. 2.) Types of magazines: 1.comsumer and 2. Nonconsumer-Consumer: anything on a newsstands. Ex: men’s (ladies), women’s, home and garden (shelter book), news, niche.-NonConsumer: Not found on news stands. Ex: 90% of all magazines. Sponsored (AARP, other organizations), Trade (business oriented, often niche), Public relations.3.) Magazine Jobs: For jobs and internship ideas check out: Media Bistro, Ed2010, Journalism Jobs. There are freelance magazine jobs. II. Newspapers1.) Why do people say that newspapers are going away?-Competition- barrier to entry- With every new medium comes dire predictions for the old- Newspapers have and will change to survive. - The newspapers that died during the recession were the ones that were already financially unhealthy.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.2.) Newspapers are Profitable: Advertisers LIKE newspapers readers because- Hot medium- more engaged readers- More educated - More income- More likely to own their home-More responsible jobs – more power. 3.) Newspapers are read:-Weekday readership: stands at 46% of the total adult (18+) population.-On an average weekday, 99.7 million adults in the U.S. read an issue of a daily. -Sunday readership stands at 55% of total adults.- This translates into a nationwide audience of more than 116 million newspaper readers on an average Sunday. 4.) Newspapers by the source: Newspapers get news first and the get it right! They get it from local reporters, the public, PR professionals, and the Associated Press wire
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