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ISU SOA 106 - Social Institution: Mass Media
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SOA 1061st Edition Lecture 16Outline of Last Lecture I. Social InstitutionsII. Identifying Social InstitutionsIII. Institutional EffectsIV. Institutional IntersectionsOutline of Current Lecture II. The Culture of FearIII. Mass Media ConsolidationCurrent LectureThe Culture of Fear- Crime hasn’t changed but we are exposed to more crime due to the media and internet- It has created fears like: tainted Halloween candy (only happened to two people),pedophilia ( more likely to be in a car accident than to be abducted)- These fears are used to distract us from things we really should be afraid ofo Homelessness, starvation- We call these “non- problems” symbolic substitutes, they keep us from focusing on our real issuesMass Media Consolidation- Is the media biased? – YES- Other countries know more about our country than we do- Media shows whatever gets the station more viewers- Consider ownership—six large corporations own 90% of all the US media (including TV, radio, movie studios, internet, newspapers, and magazines)o The most opinions we could ever be shared on the media is six- Motives—commercial media (including the news) is funded via advertising salesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Corporations buy ads trying to sell things to media concerns—ads cost more if the mediaoutlet demonstrates its viewers are derisible- Most industrialized countries have publicly owned news channels (they don’t worry about making a profit)—the public ones we have are PBS and PBR- News casters main goal is to get you to keep watching- No one asks the tough questions- What are the implications for people and society generally? – we don’t know our basic things about our government (senators, councilmen), where other countries our located (we our currently bombing Syria but most Americans could not point it out on a


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ISU SOA 106 - Social Institution: Mass Media

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