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UT Knoxville CCI 150 - Books and Magazines are Media
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CCI 150 1st Edition Lecture 10Outline of Last Lecture I. Book HistoryII. Book IndustryOutline of Current Lecture I. Becoming an AuthorII. Evaluating BooksIII. Magazines as MediaCurrent Lecture I. Becoming an Author1.) Authoring process-Speculation (you are speculating that someone wants to read your story)-Publisher initiative (Publisher asks someone to write a book. Some textbooks are made this way- usually nonfiction. )2.) Author Publisher Relations- Advance (getting paid in advance of the book being published) (The advance is really an advance against royalties. You will not earn any royalties until the advance is paid back.)- Royalties ( what you make as your book sells.) (Also apply to anything other than the book. Every harry potter movie, shirt, toy, etc.)- Agent (get contracts for you and then take a percentage of your $. Represent you to publishers. Make it easier to get published.)II. Evaluating Books1.) Populist measures: Profits and Sales2.) Quality Measures: national book award, nobel prize, pen/falkner award, Pulitzer prize, willilan holmes mcguffey award. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.*Cormac McCarthy (and harry potter) is an example of both populist and elitist writing*III. Magazines as Media (Magazine Industry lingo= “The Book”)1.) Currently at UT: An emphasis in magazine journalism, classes dealing with magazines, a student-developed magazine. *The magazine produced by this class is called Scoop and it goes out to Alumni and doners*2.) Terms that apply to magazines: -Print Category (regular publication, multiple topics, staple or perfect binding, soft cover).- Demassification (See text for complete magazine history. Large, general interest magazines with lots of photos gave way to niche publications. *Magazines are a VERY demassified industry**There is a magazine for EVERYTHING*- Why did the old, general interests publications die? In the 1840s congress madeit very cheap to mail magazines. However, postal regulations changed again in 1960s, so it became too expensive the mail these huge magazines. Finally,Television killed the big general interest magazines. - There are NOW more than 10,000-12,000 magazines published regularly in America. Niche magazines can be very successful because they match an advertiser with a desired audience.3.) Is print dead? According to people in the industry, no! You can tell something about the financial health of a magazine by how thick it is. The thicker the more advertisements, the more money it is still making. 4.) There are lots of magazines that target only teen girls. The magazine ‘Just-Teens’ is Memphis-based, but had more modest values and is less celebrity-driven. This is how Just-Teen found their niche. 5.) There are also elitist and populist magazines. There are more populist magazines than, elitist. (Populist= People, US weekly, etc. Elitist= The Economist, Smithsonian, etc.)6.) Economic imperative= why there are more populist magazines. 7.) Convergence: most magazines have an online presence as well. (ex: Mental-Floss)8.) Some magazines exist ONLY online (ex: Slate, Salon) Many include videos online. 9.) What makes a magazine successful?- Circulation: The more readers you have the more successful the magazine, generally speaking. The magazines with highest circulation in the U.S.: 1. AARP2. Game Informer Magazine. 3. Better Homes and Gardens. - Readership: Advertisers will pay more for the ‘right’ readers than an audience that is simply large. Which magazine makes the most money? 1. People2. Better Homes and Gardens3. Sports


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