Print production prepress quality checks Type Half tone screens ROP Secondary readership pass along rate Types of newspaper advertising Pros and cons of different media Special uses with magazines i e bleeds Circulation Magazine dates Horizontal vertical magazines How consumers use different types of media Syndication TV networks and affiliates Sponsorship Participation Live versus recorded radio commercials Nature of radio TVHH HUT Ratings audience share AQH Cume Media scheduling BDI CDI GRP Reach and frequency CPM Effective reach Effective frequency Media 5 M s Media synergy Why use outdoor advertising Outdoor advertising legislation Effective billboards Types of outdoor advertising EYES ON Know the brands who were used as examples of outdoor advertising in the slideshow Direct marketing objectives DM databases Personal selling Sales promotions pros cons Sales promotions definitions Types of consumers for sales promotions there are a lot Consumer sales promotions Trades sales promotions and abuses Promotions that cross the line Ambush marketing Special types of sponsorships Sponsorship leveraging Sponsorship components Different areas of public relations