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TAMU HORT 203 - Elements and Principles of Design
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Lecture 8Outline of Current LectureI. Elements of DesignII. Colora. Color wheelb. Primary colorsc. Secondary colorsd. Tertiary colorse. Neutral colors/Earth tonesf. Color valueCurrent Lecture – Elements and Principles of Design - ColorI. Elements of Design – first stage of design processBasic visual qualities that are intrinsic to the design’s componentsMost basic toolsColorLineFormSpaceTexture/patternII. Color = visual response of the eye to various reflected wavelengths and pigmentsDifferent sources of light can change how color looks (sunlight, fluorescent, incandescent, etc.)Often times the lighter colors look closer, and the darker look farther awayColor gives life and personality to a designColor is as important to an arrangement as the structural designThere are NO ugly colors – improper use or placement of color can lead to a displeasing visual effecta. Color wheel12 colors/hues1º = Primary (red, yellow, blue)2º = Secondary3º = Tertiary/IntermadiateUsed to study colors and their relationshipsb. Primary colors – Primary colors are the building block for the entire pigment systemRed – advancing, exciting, warmYellow – brilliant, cheerfulBlue – receding, cool, quiet*An arrangement with all three of these colors is said to have a triadic schemeMany times purple is substituted for purple because there are not many blue flowersc. Secondary colors - primary color + primary colorBlue + Yellow = GreenRed + Blue = Purple/VioletRed + Yellow = Orange✪ Count green as a color in a scheme when purple and orange are present because all of these colors are opposite one another on the color wheeld. Tertiary colors - primary color + secondary colore. Neutral colors/Earth tonesNot seen on the color wheelBlack, grey, whiteTans, brownsf. Color value - the lightness or darkness of a colorLecture 8Outline of Current LectureI. Elements of DesignII. Colora. Color wheelb. Primary colorsc. Secondary colorsd. Tertiary colorse. Neutral colors/Earth tonesf. Color valueCurrent Lecture – Elements and Principles of Design - ColorI. Elements of Design – first stage of design process-Basic visual qualities that are intrinsic to the design’s components-Most basic toolsoColoroLineoFormoSpaceoTexture/patternII. Color = visual response of the eye to various reflected wavelengths and pigments-Different sources of light can change how color looks (sunlight, fluorescent, incandescent, etc.)-Often times the lighter colors look closer, and the darker look farther away-Color gives life and personality to a design-Color is as important to an arrangement as the structural design-There are NO ugly colors – improper use or placement of color can lead to a displeasing visual effecta. Color wheelo12 colors/hueso1º = Primary (red, yellow, blue)o2º = Secondaryo3º = Tertiary/IntermadiateoUsed to study colors and theirrelationshipsb. Primary colors – Primary colors are the buildingblock for the entire pigment system HORT 203 1st EditionoRed – advancing, exciting, warmoYellow – brilliant, cheerfuloBlue – receding, cool, quieto*An arrangement with all three of these colors is said to have a triadic schemeoMany times purple is substituted for purple because there are not many blue flowersc. Secondary colors - primary color + primary coloroBlue + Yellow = GreenoRed + Blue = Purple/VioletoRed + Yellow = Orange✪ Count green as a color in a scheme when purple and orange are present because all of these colors are opposite one another on the color wheeld. Tertiary colors - primary color + secondary colore. Neutral colors/Earth tonesoNot seen on the color wheeloBlack, grey, whiteoTans, brownsf. Color value - the lightness or darkness of a coloroTo increase the value  add blackoKnown as a “shade”oTo decrease the value  add whiteoKnown as a “tint”oMonochromatic = use of one color in different shades/tintsoTone = color + greyoColor intensity/brightness decreasedoExamples:oFields in a Rising Storm (Van Gogh) – tints/tones/shades of green and blueoWheatfields (Van Gogh) – 3 dimensions are created with the use of cool and warm colors, tones/tints/shades are used to create moods, show contrast, and create


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