CCI 150 1st EditionExam # 1 Study Guide Lectures: 1 - 8Lecture 1 (August 26)Media Are Pervasive Media is actually the plural form of medium. So it is correct to say that Media are…. And medium is…. That is an important distinction to make. media are pervasive. This means that media spreads widely throughout everything. How would our understanding of world events change if we suddenly could not: 1.) Hear them 2.) See them 3.) Know about them instantly? Drastically.Information and Entertainment We expect to be both informed and entertained. People used different media for different purposes. The two (information and entertainment) often get blended forming Infotainment (Ex: Kim Kardashian’s Wedding). We also expect media to try and persuade us, especially applied media such as advertising and public relations. Primary Mass MediaThere are three forms of primary mass media:1.) Print: books, magazines, and newspapers. These are defined by binding, regularity (ofbeing published), and timeliness.2.) Electronic: Radio, television, and internet. These are a mostly 20th century development, so still relatively new. They reach to where you are so they are extremely convenient.3.) Chemical: Primarily Film- the movies. The film has to be ran through a chemical ‘soup’, however we are moving more toward digital (electronic form) quickly. This method is becoming almost obsolete. Lecture 2 (August 28)Four different ways that media makes money:1.) Advertising: This is the biggest way that media makes most of their money. Media, as we know it, exists because of advertising. When a medium sells advertising it is really selling YOU! The advertiser is really buying access to you through advertising in the media. 2.) Subscription/ circulation revenue: circulation revenue is what the AUIDENCE pays. Subscription and news stand sales are examples. Cable and satellite fees are also examples. This way defrays costs but doesn’t pay the bills- most of the time. 3.) Audience Donations: Some media offer special content that the audience is willing to pay for. For example, PBS (Sesame Street), NPR (National Public Radio), and the rare, local station (WDVX East Tennessee’s own).4.) Private support: Making money may not matter if your business has a private sponsor. The Christian Science Monitor (newspaper) is owned by the Christian Science Church.Big corporations often sponsor NPR and PBS, which can’t accept advertising. Our own WUTK is sponsored!Major Media Trend1.) Demassification (very important term!): Moving away from the old “mass” media, and moving toward fragmented audiences. This gives the audience more choice and also gives the advertisers more choices about who to advertise to. 2.) Proliferation of media goes with the trend of demassification. 3.) Targeted Media goes with this trend as well. This leads to there being something for everyone and allows the advertiser to match what they are selling with certain audiences. Advertisers like this trend if they are selling something very specialized. And since this had led tosmaller audiences it allows the advertisers to advertise for less money. Economic ImperativeMany of media’s decisions are based on this economic imperative. This economic imperative leads to populist content winning out over elitist content. Consolidation: There is a trend of the bigger companies buying out the smaller companies. Convergence: The coming together of different types of media. (Examples: Newspaper in print and on the web.Human Communication1.) Nonmediated communication: communication without the use of any form of media.2.) Communication Research: Commination scholars are always learning more. Public Speaking has developed assessments of speaking confidence for students. We have learned thatprevious thoughts were wrong. For example, we have misunderstood some body language. Lecture 3 (September 2)Dr. Sam Swan, the director of studying abroad in the College of Communication. 1.) He took people to Prague this summer. 2.) He believes that to fully make yourself a well-rounded person you should study abroad before you graduate. “To make you ready for the world”3.) There are exchange programs, faculty led programs, and direct programs. There are 8 types of human communication you should be familiar with:- Intrapersonal: mean ‘within’ like ‘intramural sports (within the university)’. Sometime a prelude to what we say, sometimes not. (talking within yourself) (practicing what you’re going to say in your head). We all do this. Everyone talks/thinks to oneself. - Interpersonal: One-to-one or very small groups communicating. Can be inperson or electronically. This type of communication is usually continuing and interdependent (on someone responding to you). Not always pleasant.- Interviewing: Q & A. You are trying to learn what others know. Usually found in a job situation. Or working with clients. (Talking to someone to get information). Also, done in news/ reporting situations. - Small group: usually 5 to 10 people. Size of the group can affect efficiency. It usually fulfills task needs. (Planning a program, etc). Fulfills relationship needs (planning to meet up with friends from home) This canalso be electronic (facebook group)- Organizational: among members of an organization. Can be work related.Can be volunteer related. Usually task-oriented. Can be formal (on the job) or informal (getting together to go do a 5k)- Public Speaking: Speaker to audience. Can be a large or small audience. Not as much opportunity for feedback. Can be electronic. (listening to theState of the Union on TV). - Computer Mediated: A contemporary phenomenon. Email, blogs, IM, chat room, website, twitter, etc. See the table in the chapter for more examples. - Mass Communication: through a medium. Least opportunity for feedback. Time delay for feedback, if it even reaches the person. There are 2 coding systems you should know:1.) Verbal: Actually speaking to communicate. 2.) Nonverbal: Studied only for about 35 years. Popularly known as body language but there is much more to it than that. No words are necessary to send a clear message. There are 4 ways context influences communication:1.) Temporal: communicating within a certain amount of time or timeframe. (Ex: Not being a morning person so you don’t want to speak. Temporal context has affected your communication.) (Ex: finding an old joke offensive when another generation wouldn’t ie: sexist,