ASU MKT 3321 - Syllabus (5 pages)

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Syllabus



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Syllabus

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Pages:
5
School:
Angelo State University
Course:
Mkt 3321 - Marketing

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Professor Tom Badgett RAS 212 Phone 942 2383 ext 225 email Angelo State University MARKETING 3321 Marketing requires separate work and a distinct set of activities But it is a central dimension of the entire business It is the whole business seen from the point of its final result that is from the customer s point of view Concern and responsibility for marketing must permeate all areas of the enterprise Peter Drucker Management COURSE OBJECTIVES This course provides a decision oriented overview of marketing management in modern organizations The most basic objectives of the course are to provide you with a broad introduction to marketing concepts the role of marketing in society and in the firm and the various factors that influence marketing decision making Like other introductory survey courses you will be exposed to and expected to learn the language of marketing that is terms concepts and frameworks used by practicing marketing managers However it is also expected that by the end of the course you will have a solid understanding of the major decision areas under marketing responsibility the basic interrelationships of those decisions areas and an appreciation to how to apply key frameworks and tools for analyzing customers competition and marketing strengths and weaknesses The course should help you to develop insight about creative selection of target markets and blending decisions related to product price promotion and place i e the marketing mix to meet the needs of a target market These objectives can only be achieved through a joint effort I will work to stimulate your interest and learning in these areas but you will be expected to display initiative and a program of self study as well In that sense a complementary objective of the course is to provide you with an environment that will encourage and reward your own intellectual effort while simultaneously maintaining rigorous standards that identify those who are motivated to pursue excellence in their own



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