Professor Tom BadgettRAS 212 Phone 942-2383 ext. 225email: Angelo State UniversityMARKETING 3321 “Marketing requires separate work, and a distinct set of activities.But, it is a central dimension of the entire business.It is the whole business seen from the point of its final result,that is, from the customer’s point of view.Concern and responsibility for marketing must permeate all areas of the enterprise.”Peter Drucker, ManagementCOURSE OBJECTIVESThis course provides a decision-oriented overview of marketing management in modern organizations. Themost basic objectives of the course are to provide you with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making. Like other introductory survey courses, you will be exposed to and expected to learn the “language of marketing” (that is, terms, concepts , and frameworks) used by practicing marketing managers. However, it is also expected that by the end of the course you will have a solid understanding ofthe major decision areas under marketing responsibility, the basic interrelationships of those decisions areas, and an appreciation to how to apply key frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses. The course should help you to develop insight about creative selection of target markets and blending decisions related to product, price, promotion, and place (i.e., the marketing mix) to meet the needs of a target market. These objectives can only be achieved through a joint effort: I will work to stimulate your interest and learning in these areas, but you will be expected to display initiative and a program of self-study as well. Inthat sense, a complementary objective of the course is to provide you with an environment that will encourage and reward your own intellectual effort, while simultaneously maintaining rigorous standards that identify those who are motivated to pursue excellence in their own educational preparation for a business career.OFFICE HOURS AND CONFERENCESI look forward to the opportunity to get to know you during the term. I will be glad to talk with you about any aspect of the course–or for that matter anything that is on your mind. Please let me know if I can be of help. I will hold regular office hours. You do not need an appointment during regular office hours, but if you would like to reserve a specific appointment time in advance, that’s fine with me. I will also be glad totalk with you before or after classes as our schedules permit. If you have a conflict during my scheduled office hours, I will also be pleased to make an appointment to see you at a time that is more convenient for you. I will be in my office and available much of the time outside of my scheduled office hours, and I am glad to have you just drop by my office whenever it’s convenient for you. However, I do have other courses, committee responsibilities, etc., and so the best way to be certain that we’ll have a chance to talk isfor you to let me know you’re coming.Please feel free to call if you have a questions and it is more convenient to call than drop by. Please leave amessage (including a number where I can return your call) on the phone mail system if you call and I am not in. You are also welcome to send me an email. If a situation arises where you can’t reach me and leaving a message is not adequate, please call Ms. Gail Anderson at 942-2383 ext. 221.PREREQUISITESMKT 3321 is designed for students who are majors or minors in business. Assignments and class discussions will assume that you have a working knowledge of the material from certain background courses such as economics and accounting. You should be a junior or senior before taking the course. TEXTBOOKSYour basic readings for this course will be from Essentials of Marketing: A Global-Managerial Approach, 8th edition, by W. D. Perreault, Jr. and E. J. McCarthy (published by Irwin/McGraw-Hill, Burr Ridge, Illinois, 1999). COURSE FORMATYour time during the course will be allocated among a set of interrelated activities:* independent reading and preparation for tests* lectures, class discussions, and guest speakers* independent preparation of daily assignments, and* class discussion of readings and assignments, including cases.GRADES AND WHAT’S EXPECTEDCourse grades will be based on a weighted composite of performance evaluations in several areas:Exam I 100 pointsExam II 100 pointsExam III 100 pointsExam IV 100 pointsTerm Project 50 pointsObjective portion of final exam 150 pointsEssay portion of final exam 50 pointsClass participation 50 pointsBecause your grade will be based on a number of different elements, your success in the course does not hinge on any single outcome. However, your independent reading and study of your text assignments is a core element of the course and thus it will be a basic contributor to how well you do.Tests and Final ExamThe tests during the term and about two-thirds of the final exam are based on a modified objective-test format. The tests will consist of multiple-choice questions presented in a test booklet. You will be asked topick the best answer from among those presented and mark your answer from among those presented and mark on an answer sheet. However, if you think that a question is ambiguous or that more than one answeris appropriate (for example, the answer depends on some unstated assumption), you will have the opportunity to write out a brief explanation (defense) of your logic and your answer. You will be given credit if your explanation reveals that you understand the issues involved. (Note: there is not a requirement to write explanations–and most students find that they are not necessary.)The tests during the term will involve about 50 - 80 questions each, and they will sample about evenly fromboth the general concepts and the details presented in the text and in class. Please bring a few good number2 pencils (and a good eraser) to the test sessions.The objective portion of the final exam will be cumulative and will involve about 100 questions. The final will not include any “repeat” questions asked on one of the earlier tests. The final exam will also include a discussion questions (worth 50 points). You will need a Scantron form for each exam. You do not needto bring “blue books.”Note that the discussion