UCD MGT 293 - MGT 293 SYLLABUS (9 pages)

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MGT 293 SYLLABUS



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MGT 293 SYLLABUS

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Pages:
9
School:
University of California, Davis
Course:
Mgt 293 - Topics Organiz Behavior

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Winter 2004 Robert Breyer MGT 293 1 Internet Marketing Course Guide Version 0 Time Location Joint Class Monday 6 00 pm 9 00 pm OCM3 Instructor Adjunct Professor Robert Breyer Term Winter Quarter 2004 Course Number 293 1 Official Course Title Internet Marketing Unofficial Course Title e Marketing or Hybrid Marketing Office Hours By appointment Contact Details robertbreyer gsm ucdavis edu or 650 430 3903 Sessions There will 9 lectures for this course The last session plus the final exam slot will be utilized for group team presentations Classes on February 16 and January 19 UC academic holidays will need to be rescheduled There will be NO final exam Overview Welcome to convergence marketing This course will discuss how to market goods and services to today s hybrid consumer Yes the dot com and telecom bubbles have burst Yet the Internet permeates people s lives more than ever In addition a plethora of connected electronic devices is busy invading our lives cell phones PDAs personal video recorders PVRs in car computers We will discuss how today s marketeer can effectively utilize these electronic tools to better market their product or services Objectives The course has a number of objectives These are To show how both marketing and the consumer are changing as a result of the Internet Specifically we will investigate the new hybrid consumer that is utilizing both clicks and bricks to interact with companies To better understand the marketing capabilities of the Internet and related technologies such as broadband and WiFi GSM and 3G cell phone networks telematics and CRM To engage in some discussion and debate on the industries that are most exposed to the Net such as the entertainment Industry banking real estate To provide exposure to some outside companies and individuals in the Net Marketing industry Teaching method A mixture of lectures cases and student presentations Textbooks There will be two required books for this course 1 Convergence Marketing by Yoram Wind



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