Slide 1Slide 2Slide 3Reesycakes.com -- Bargaining onlineTechnology – Impact on Our LivesThe Impact of TechnologySlide 7Slide 8Managing InformationSlide 10Slide 11Management Information SystemsSlide 13Slide 14Slide 15Slide 16The InternetSlide 18Slide 19Slide 20Slide 21Wireless TechnologiesE-BusinessSlide 24Slide 25Slide 26Slide 27Slide 28Customer Relationship ManagementSlide 30Legal and Social IssuesSlide 32Slide 33Slide 34Slide 35Slide 36Slide 374-1Business in aChanging WorldMcGraw-Hill/IrwinCopyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.Chapter 4Managing Information Technology & E-business24-34-34-4Reesycakes.com -- Bargaining onlineThanks to the Internet, haggling has never been easier, especially in the area of online apparel sales.4-5Technology – Impact on Our LivesInformation technology– processes and applications that create new methods to solve problems, perform tasks, and manage communication.4-6The Impact of Technology Technology – the application of knowledge, including the processes and procedures to solve problems, perform tasks, and create new methods to obtain desired outcomes4-7Information Technology (IT) is changing traditional products. AFE Cosmetics and Skincare provides customized cosmetics and skin care products.Technology is the driving force in advancing economic systems and the quality of life.Technology – Impact on Our Lives4-8Technology – Impact on Our Lives•Improved global access•Faster productivity growth•Improved efficiency•Reduced costsTechnology has improved business effectiveness and reach4-9Managing InformationData – numerical or verbal descriptions related to statistics or other items that have not been analyzed or summarizedData, knowledge, & information4-10Managing InformationKnowledge – an understanding of data gained through study or experience.Data, knowledge, & Information4-11Managing InformationInformation – meaningful and useful interpretation of data and knowledge that can be used in making decisions.Data, knowledge, & Information4-12Management Information SystemsManagement information system (MIS) – used for organizing and transmitting data into information that can be used for decision making.Information is a major business resource. It is an asset to be developed and distributed to managers.4-13Management Information SystemsThe Vit Watch information system enhances management at Scheid Vineyards4-14Management Information Systems•Breaks down time and location barriers•Global information access•Anytime, anywhere with wirelessManagement Information System (MIS)4-15Management Information SystemsMIS & Data Collection •Collect data•Store data•Update data•Process and present information4-16Management Information SystemsDatabase -- A collection of data stored in one place and accessible throughout the network.4-17The InternetInternet – Global information system than links many computer networks together.4-18The InternetWorld Wide Web – a collection of interconnected Web sites or pages of text, graphics, audio, and video within the Internet.4-19The InternetIntranet– a network of computers similar to the Internet that is available only to people inside an organization.4-20The InternetExtranet– a network of computers that permits selected companies and other organizations to access the same information and may allow collaboration and communication about the information.4-21History of Information Technology4-22Wireless Technologies•PDA’s•Smartphones•Digital devices•Apple iPhone•Wi-Fi Networks•WiMax•VOIP•RFID•GPS•MMS4-23E-BusinessE-Business – carrying out the goals of business through utilization of the internet.E-business has the same goal as traditional business.4-24E-Business•Business-to-Business (B2B)•Business-to-Consumer (B2C)•Consumer-to-Consumer (C2C)E-business models4-25E-BusinessB2B– use of the Internet for transactions and communications between organizations.•Cisco Systems•Ford Motor Company•General Motors•IBM•Procter & GambleBusiness-to-Business (B2B)4-26E-BusinessB2C– delivery of products and services directly to individual consumers through the Internet (e-tailers).•Dell Computer•MapQuest•Travelocity.com•Expedia•RetailMeNot.comBusiness-to-Consumer (B2C)4-27E-BusinessC2C– market in which consumers market goods and services to each other through the Internet.•eBay•Zshops at Amazon.comConsumer-to-Consumer (C2C)4-28E-BusinessE-Commerce284-29Customer Relationship Management•CRM – focuses on using information about customers to crate strategies that develop and sustain desirable long-term customer relationships.CRM4-30Customer Relationship Management•Developing long-term customer relationships•Building satisfying relationships•Provide the best product solution for customersCRM4-31Legal and Social Issues•Privacy•Consumer tracking via Internet purchases•Data gathering via “cookies”•Federal Trade Commission (FTC)•TRUSTe •Better Business Bureau OnlinePrivacy, identity theft, & intellectual property4-32Legal and Social Issues•Spam – unsolicited commercial e-mail. racking via Internet purchases•Data gathering via “cookies”•Federal Trade Commission (FTC)•TRUSTe •Better Business Bureau OnlinePrivacy, identity theft, & intellectual property4-33Privacy Laws affecting commerce4-34Legal and Social IssuesHow Spam Volume Has Changed4-35Legal and Social IssuesSpam Volume by Country354-36Legal and Social Issues•Identity Theft – criminals obtain personal information allowing them to impersonate others in order to use their credit to obtain financial accounts and make purchases. •258,427 cases reported in 2007Privacy, identity theft, & intellectual property4-37Legal and Social IssuesIntellectual Property & Copyrights– protecting rights to property including:•Songs•Movies•Books•Software•Ideas, creative materials•American Society for Industrial Security (ASIS)Privacy, identity theft, & intellectual