MIT 15 768 - HEALTH CARE BUSINESS MODELS AND OPERATIONS STRATEGY (30 pages)

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HEALTH CARE BUSINESS MODELS AND OPERATIONS STRATEGY



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HEALTH CARE BUSINESS MODELS AND OPERATIONS STRATEGY

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Pages:
30
School:
Massachusetts Institute of Technology
Course:
15 768 - Management of Services: Concepts, Design, and Delivery
Management of Services: Concepts, Design, and Delivery Documents

Unformatted text preview:

HEALTH CARE BUSINESS MODELS AND OPERATIONS STRATEGY A COMPARATIVE STUDY OF CLEVELAND CLINIC AND CVS MinuteClinic 15 768 Operations Management in the Service Sector December 2010 MIT Students 1 I Abstract Innovations have emerged albeit slowly in the health care industry with a slower clockspeed owing to high risks and costs of delivering health commonly considered a public good and therefore subject to access and affordability concerns These range from innovations in service delivery as in the case of Cleveland Clinic to specializing in a particular kind of service such as in the case of Shouldice Hospital to further disrupting the traditional model by retailing simple health services as is the case with CVS MinuteClinic In this paper we undertake a comparative study of the two divergent health services models of the Cleveland Clinic a large hospital network system and CVC MinuteClinic a growing chain of retail health services In comparing the two cases we first examine their business strategies and models followed by an assessment of the two operations strategies and system designs highlighting their alignment with the companies business strategies We then analyze the strengths and weaknesses of the two service models focusing on the role of operations in internally and externally supporting the companies Finally we build on the challenges noted and present recommendations for the two companies going forward The analyses presented in this paper particularly the section on strengths and weaknesses have been drawn from the two frameworks for assessing service companies The Four Things a Service Business Must Get Right Frei Francis and A Frame for Analyzing Service Operations Bitran Gabriel II Cleveland Clinic and CVS MinuteClinic Background Business Strategy and Model In this section we assess the Cleveland Clinic and CVC MinuteClinic businesses by providing a brief background for the two companies and describing their business strategy and models A 2 comparative



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