PBRL 270 1st Edition Lecture 7 Outline of Last Lecture I. EthicsII. Decision-MakingIII. Front GroupsOutline of Current Lecture I. Licensing a) Accreditation (APR)b) Arguments for Licensingc) Arguments Against LicensingII. Associationsa) PRSAb) IABCc) IPRAIII. Relationships with News MediaCurrent LectureI. Licensing- Controlled by state boards (taxpayer expense)- Must be a compelling state interest- Benefits – creates a public trusta) Accreditation (APR)- Voluntary- Signifies professionalism and adherence to the code of ethics- Need experienceb) Arguments for Licensing- Defines practice- Establish uniform educational criteria- Uniform professional standards- Protects clients and employers- Protects practitioners from unfair competition- Raises Credibility of the fieldc) Arguments Against Licensing- Violation of first amendment/free speech- Laws already exist to prevent malpracticeThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- State governments license… work is done nationally and internationally- Insures only minimum standards- Doesn’t guarantee prestige- Costly to taxpayersII. Associationsa) PRSA – Public Relations Society of America- www.prsa.org- 20,000 members in 116 chapters- Sponsors PRSSA (www.prssa.org)- PRSSA has 248 college chapters and 8,400 membersb) IABC – International Association of Business Communication- 2nd largest PR association- 13,000 membersc) IPRA – International Public Relations Association- 3rd largestIII. Relationships with News Media- Maintain credibility with media… all it takes it one blunder to ruin a relationship- Gifts – no press junkets, gifts, parties, favors, paying expenses (can be seen as bribery for coverage)- Public cannot feel media is “bought”- Product placements- Transparency of spokespeople: infomercials, talk shows (ex: “So-and-so is a paid sponsor of ______”- Is there a difference in “unethical” and “illegal”