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Developing Inclusive Business Models



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Developing Inclusive Business Models A Review of Coca Cola s Manual Distribution Centers in Ethiopia and Tanzania Corporate Social Responsibility Initiative Harvard Kennedy School 79 John F Kennedy Street Cambridge MA 02138 USA www hks harvard edu m rcbg CSRI International Finance Corporation 2121 Pennsylvania Avenue NW Washington DC 20433 USA www ifc org Jane Nelson Eriko Ishikawa and Alexis Geaneotes Executive Summary Written by Jane Nelson Eriko Ishikawa and Alexis Geaneotes 2009 Harvard Kennedy School and International Finance Corporation This report is a summary version of a longer research study undertaken by the IFC and the CSR Initiative at the Harvard Kennedy School The full report will be available on the CSRI website at www hks harvard edu m rcbg CSRI Acknowledgements The authors would like to thank Adrian Ristow Marika McCauley Sine and Euan Wilmshurst from The Coca Cola Company for their inputs in project design and process management Beth Jenkins from the Harvard Kennedy School for her substantive and editorial review and Harvard s Shannon Murphy Scott Leland and Minoo Ghoreishi and IFC s Sujata Lamba for their overall support and input The project would not have been possible without the full cooperation of the owners and staff of the 48 Manual Distribution Centers and the Coca Cola Sabco staff in Tanzania and Ethiopia especially Hebert Nuwamanya Victor Getenya and Solomon Shiferaw The project team would also like to acknowledge the valuable insights and feedback received from a group of development practitioners in the NGO community government representatives and international development agencies who participated in a stakeholder dialogue in Tanzania in November 2008 We would like to especially thank Zahid Torres Rahman of Business Action for Africa and Graham Baxter from the International Business Leaders Forum for assisting with the facilitation of the convening Cover Photographs Supplied by Coca Cola Sabco and The Coca Cola Company The findings



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