IntroductionBackgroundSocial Networking and FacebookOnline Merchants and AmazonJoint Services and Advantages for MarketersPrivacy Protection on Data Collected by Amazon and FacebookData Collected by Facebook ProfileSocial NetworksNews FeedsPhotosEventsCommunicationsStatusFacebook ApplicationsGiftsMarket PlaceThird-Party ApplicationsSuperWallWhere I’ve BeenAutomatic InformationData Collected by AmazonPurchase HistoryWish ListsBrowsing History and Other Automatic InformationAffiliates and Third-Party AdvertisersProblems with Privacy Protection for Online Data and ActivitiesInconsistencies in the Level of Privacy Protection for Different Kinds of DataAn Example: Purchase History vs. Browse HistoryCurrent Privacy Policy is Incomplete Summary of Privacy Policy Protections and Exceptions on Data Collected by Facebook and AmazonComplexities in Privacy Protection is Confusing to ConsumersPotential Threats to PrivacyScenario 1: Profiling for Anti-Terrorism InvestigationsScenario 2: Insurance Raising Your Premiums Because of Your LifestyleProposing a Blanket Privacy Policy Protecting Online Data from Government IntrusionPolicy AnalysisAlternative PoliciesProposing Privacy Accountability Structure for Third-Party SitesMotivationThe U.S. Approach on Privacy ProtectionThe Gramm-Leach-Bliley ActProposed Accountability StructureInform Consumers About Information StoredAllow User to Control Data ReleasedRequire Business to Draft Protection PlanEstablish Enforcement AuthorityConclusionAppendicesAmazon.com Privacy NoticeFacebook.com Privacy NoticeBibliography11/18/2007Online Social Networks and E-CommerceTheir Threats to Privacy and a Proposal for a New Blanket Privacy Policy and Accountability Infrastructure for Consumer Online PrivacyClarence Lee and Shirley FungClarence Lee and Shirley FungTable of ContentsIntroduction .......................................................................................................................... 6 Background ............................................................................................................................ 6 Social Networking and Facebook ...................................................................................... 7 Online Merchants and Amazon ........................................................................................ 8 Joint Services and Advantages for Marketers .................................................................. 9 Privacy Protection on Data Collected by Amazon and Facebook ...................................... 10 Data Collected by Facebook ........................................................................................... 10 Profile ....................................................................................................................................................... 10 Social Networks ....................................................................................................................................... 13 News Feeds .............................................................................................................................................. 14 Photos ....................................................................................................................................................... 15 Events ....................................................................................................................................................... 16 Communications ...................................................................................................................................... 16 Status ........................................................................................................................................................ 17 Facebook Applications ............................................................................................................................. 17 Third-Party Applications ......................................................................................................................... 19 Automatic Information ........................................................................................................................... 20 Data Collected by Amazon .............................................................................................. 20 Purchase History ...................................................................................................................................... 21 Wish Lists ................................................................................................................................................. 21 Browsing History and Other Automatic Information ............................................................................. 21 Affiliates and Third-Party Advertisers .................................................................................................... 22 Problems with Privacy Protection for Online Data and Activities .................................... 22 Page 2Clarence Lee and Shirley FungInconsistencies in the Level of Privacy Protection for Different Kinds of Data ............ 22 An Example: Purchase History vs. Browse History ................................................................................ 23 Current Privacy Policy is Incomplete ............................................................................. 23 ......................................................................................................................................... 24 Summary of Privacy Policy Protections and Exceptions on Data Collected by Facebook and Amazon ..................................................................................................................... 25 Complexities in Privacy Protection is Confusing to Consumers ................................... 26 Potential Threats to Privacy