SC SPTE 380 - Understanding the Sport Consumer (6 pages)

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Understanding the Sport Consumer



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Understanding the Sport Consumer

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Understanding the Sport Consumer Chapter 3


Lecture number:
4
Pages:
6
Type:
Lecture Note
School:
University Of South Carolina-Columbia
Course:
Spte 380 - Sport&entertainmt Mrktng
Edition:
1

Unformatted text preview:

SPTE 380 1st Edition Lecture 4 Outline of Last Lecture Case Study Discussion Outline of Current Lecture Chapter 3 Understanding the Sport Consumer Objectives To recognize the differences among socialization involvement and commitment for sport consumers To understand the various individual and environmental factors that shape consumer involvement and commitment in sport To understand the decision process for sport consumers Key Questions About Sport Consumers Who are my consumers past present and future in terms of both demographics age sex income and psychographics attitudes opinions lifestyles Where do my consumers reside Where do they work How do they travel to and from the places where they consume my product mobile consumption Where when and how have my consumers been exposed to my product How and why did they become involved with my product If they have been committed to my product why Why have some lost that commitment Socialization pg 59 The process by which people assimilate and develop the skills knowledge attitudes and other equipment necessary to perform various social roles Socialization involves two way interaction between the individual and the environment o Socialization in Equipment games broadcasted live athletes accessibility on the internet being able to show their opinions and gives information about their contracts These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Ex SEC Network broadcasting more games like volleyball softball Changes the game in recruiting Sport Involvement Behavioral involvement hands on Cognitive involvement knowledge Affective involvement attitudes feelings Behavioral Involvement The hands on doing such as participation in the sport itself or activities like watching listening and cheering either in the venue or through media consumption Cognitive Involvement The acquisition of information and knowledge about a sport



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