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Virginia Tech ISE 4204 - Day+1+-+Operational+Strategies+Post

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Production and Operations Analysis, 6th Edition Steven NahmiasWhat defines a good manufacturing or service company?What drives CORPORATE STRATEGY?Traditional strategies were to differentiate based on low cost or on product offering.Manufacturers must differentiate themselves on facets beyond cost and product.Operational Strategy is a strategy to achieve leadership in either cost, quality, delivery speed, delivery reliability, or flexibility.For Class on Thursday, read up on the following questions. You will be expected to contribute in class via discussion and written response on these questions.Slide Number 13Slide Number 14Slide Number 15To do’s:Production and Operations Analysis, 6thEditionSteven NahmiasSpecial Edition specific for this class is available at bookstore and usedSyllabus DetailsWhat defines a good manufacturing or service company?What matters to you as consumer?What drives CORPORATE STRATEGY?Textbook:1. Markets in which to compete2. Level of investment3. Means of allocating resources and integrating separate business units“Google’s mission is to organize the world’s information and make it universally accessible and useful. “http://www.google.com/about/company/Vision, Mission, Goalsfor Google:Who we areWhat we believeWhat we doTraditional strategies were to differentiate based on low cost or on product offering.What companies have differentiated themselves by low cost?What companies have differentiated themselves by product offering?7Manufacturers must differentiate themselves on facets beyond cost and product.Quality How would you define a quality phone?What is quality if you are the manufacturer?Delivery SpeedDelivery ReliabilityFlexibilityTextbook section 1.28Operational Strategy is a strategy to achieve leadership in either cost, quality, delivery speed, delivery reliability, or flexibility.Strategy drives operations which drives business effectiveness.Focus of this class is on process for executing in Operations (Management) without losing sight of the Operational Strategy.9For Class on Thursday, read up on the following questions. You will be expected to contribute in class via discussion and written response on these questions.1. Is US Manufacturing rising or in decline?2. What is an innovation hub? Pros or Cons? 3. What direction should American manufacturing take for future success?http://research.stlouisfed.org/fred2/series/MANEMPhttp://www.bls.gov/opub/mlr/2013/article/industry-employment-and-output-projections-to-2022-18.htmhttp://www.globalresearch.ca/ouput-vs-employment-americas-disappearing-jobs/532461414Techonomy.com Innovation Hub“There’s a renaissance underway in American manufacturing. Even as rising wages and energy costs in China are leading more U.S. companies to bring manufacturing stateside, economic indicators point towards real industrial progress.”Inst. for Supply Management Report“Economic activity in the manufacturing sector expanded in July for the 14th consecutive month, and the overall economy grew for the 62nd consecutive month, say the nation's supply executives in the latest Manufacturing ISM®Report On Business®”What is the status of U.S. manufacturing?Huffington Post Editorial: Made in the U.S. Read Section 1.1 in textHuffington Post Innovation Hub15To do’s:Sign-up for Thursday 5-minute presentationAvailability for two groups of 3 students Topic: Operational Strategies1. Start reading The Goal2. Browse for answers to Manufacturing in America questionsa) Is US Manufacturing rising or in decline?b) What is an innovation hub? Pros or Cons? c) What direction should American manufacturing take for future success?


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