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Mizzou JOURN 1000 - Journalism 1000

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Journalism 1000August 24, 2011The History of JournalismBefore 1400, there was nothing to publish news. First newspaper came to be around 1600; finally humans had something immovable Television 1930s, became dominant news source in 70s. More access to newsEvolution of media is directly connected to evolution of technology.Medium= broadcasting, newspapers Medium sometimes influences what type of content is producedNews is what journalism produces. They are not one in the same 1450-1840: Gutenberg printing press1840s: telegraph; allows instant communication, literacy rates boom1880-1920: penny press, film, advertising; industrial urbanization, urbanization, transportation, commercial economy1920-1945: radio, sound movies, magazine; golden age for radio 1945-1960: TV becomes dominant medium, audience research was developed1960-1970s: media and social movement, images of racism, war, and social movement1980s: Cable and VCR; MTV, CNN, USA Today, Regan’s media deregulation 1990s-now: Digital era; internet, personal computer, CD &DVD, media commercialization, conglomeration, and globalization What is Journalism? Defined by activity: the collection and editing of news for publication through the media (broadcasting journalism, newspaper journalism, magazine journalism, convergence journalism, and photography journalism)Defined by product: writing characterized by a direct presentation of facts or description of events without an attempt at interpretation (straight news: sports, business)Writing designed to appeal to current popular taste or public interest (soft news: feature, entertainment, book reviews; editorials, opinions, comments)By functions (yellow journalism and muckrakers 1880-1890s; watchdog journalism/investigative journalism- watergate scandal and the Washington Post)August 29, 2011New Ways of EntertainingMovies, TV shows, music, radio, gamesNew Ways of PublishingPortals, Twitter, blogs, wiki, YouTubeWiki allows people to add or change the information posted on the website; anyone can publish. Would not refer to write a paper because you don’t know who wrote it- do they have a motive or interest behind the story they published? Are they credited? Most professors don’t allow students to refer to Wiki Before, advertisers would have to find a mass medium. But now, with YouTube and other social media websites, they don’t have to buy advertising space, more cost efficient if they target customers directly on the web. How does new media affect journalism and new industry? What is the media’s way of producing and delivering information? Senders (journalists) send message through the medium channel to the receivers (audience)Medium model of mass communication:*****Message sendermessagemediummessage receivers**** Our responsibility is to sit, watch and listen. Only way to become involved is to give feedbackNew medium affects people’s news consumption34% receive news from Internet (44% including smart phones)Portion of American audience still receives news from traditional- tv, newspaper… although it has declined People spend an average of 70 mins consuming news a day Why people get news from new media?Reading newspapers is boringNow we have the access to the new technology, we are surrounded with new technology; the news comes to usIt is more convenient; we don’t have to waitIt’s freeYou have the freedom to choose what you read, you don’t have to sit through an entire newscast waiting for what you are interested in Without personal opinionsDo you trust news from the web? Depending what it is- CNN.com, yes; but a lot of sites you cannot be sure. You trust from an established brandOur generation depends on internet Broader points of view Don’t have one voice talking to you the entire timeDon’t like American news sources, only focused on American issues not international Better connection to bloggers rather than newscasters or journalists New culture of connecting and being very open very quicklyRenewed sense of involvement, becoming more aware and more involvedReaders nominate story ideasReaders provide story leadsReaders write story and publish through traditional media Types of Citizen JournalismThe stand-alone journalism sites:Operate entirely on themselves, not affiliated with any other platform Ex: Edited, MyMissourian.com; originated from the school of journalism; encourages citizens to submit photos and other articles through the webEx: Unedited, backfense.com; can announce information about loosing or finding Ex: add a print edition, blufftontoday.com; will also print out a paper additionA hybrid model:Ex: Open source, public insight journalismAvg citizens can nominate story ideas on the website. What is the most interesting story to pursue in your mind? Then newsroom will make a decisionEx: pro journalists shape the story ideas while citizens help do researchEx: citizens contribute to the majority of the product; 70% produced by citizensYou can do journalism even without a degreeOVERVIEW:Citizens’ contributions to journalism and democracySet public agendaContribute messaged to public dialogueCreate diverse voicesEngage citizen in public affairs and political activitiesMonitor the watchdogs August 31, 2011When the New Meets the OldWill the new media replace the old? Will we still have print newspapers, watch TV news, listen to the radio newscasts? Uses of MediaNearly 70% got news from the old media sources36% got news from both the new and the old39% got news solely from the oldOnly 9% got news through the new without also using the oldDemographics matterNewspapers still dominate the original news sources. Then local TV, the niche media, then radio, the new media according to Six Key Storylines Will the new media salvage the old media?Online Advertising Growth- total amount greatly surpasses print advertising, online-search continues to dominateThe dilemma for the New MediaMore people spent time online, but few spent money The percentage of online revenue growth is high, but the absolute dollars amount is low People are willing to purchase the devise, but not the content. People are used to the free entertainment, the solution would be to incorporate advertising New media needs a new business model to sustain!The New Media is Useful:Engage audience of a younger age groupExtend marketing platform in multimedia Save cost Maybe bring in additional revenue New Working RoutinesGatheringProducing Publishing


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